BEHR is number one among consumers
BEHR interior paint tops the list in providing
customer satisfaction, according to the J.D.
Power and Associates 2008 Interior Paint
Satisfaction Study.
BEHR ranks highest in satisfying customers with interior paint, according to
the J.D. Power and Associates 2008
Interior Paint Satisfaction Study.
The study, now in its second year,
measures customer satisfaction with
interior paint by examining six factors:
appearance and application features;
application performance; design guides
and instructions; durability performance; price; and warranty/guarantee.
BEHR ranks highest in customer satisfaction with interior paint, achieving a
customer satisfaction index score of 779
on a 1,000-point scale, and performs particularly well in the price and design
guides and instructions factors. Porter
Paints follows BEHR in the rankings
with a score of 772. Benjamin Moore
Paints and Dunn-Edwards Paints follow
Porter Paints in a tie (771 each).
Benjamin Moore Paints performs particularly well in three of the six factors:
appearance and application features;
application performance; and durability
performance.
The study also finds that providing
customers with advice and education
about how to obtain the best results on
their painting projects is an important
component in satisfying them with
regard to interior paint. Average satisfaction scores are considerably higher—
780 points—among customers who say
they received painting advice at the
retailer, compared with an average of
752 among customers who report not
receiving advice. Among those customers who purchased paint at a retail
store, more than one-half (54%) report
not receiving any advice from the store
sales staff.
The study also finds the following key
patterns:
• Among customers who shopped for
paint at a retail store, 19% received
information from the sales staff about
environmental hazards associated with
painting projects, such as warnings
about the presence of lead in old paint.
• Problems with interior paint are rare
within the first twelve months of application. Only about four percent of customers report experiencing a problem
with their paint.
• The most frequently reported problems with paint include the dried color
does not match the sample, the paint
does not apply well with a roller, and the
paint drips and runs during application.
The 2008 Interior Paint Satisfaction
Study is based on responses from 8,900
respondents who purchased and applied
interior paint within the previous 12
months. The study was fielded in March
and April 2008.
AKZONOBEL TO SELL ITS
CANADIAN PAINT BRANDS
AkzoNobel has agreed to sell its Para
and Crown Diamond decorative paint
brands in Canada to General Paint Corp.
The sale is in line with the commitment
package which was agreed with the
Canadian authorities in connection with
AkzoNobel’s acquisition of ICI in
January. General Paint is a decorative
coatings manufacturer in Canada.
The sale of Para and Crown Diamond
(which has a similar name but is in no
way connected to AkzoNobel’s Crown
brand) is one of three divestments the
company agreed with regulatory authorities in connection with the ICI acquisition. The divestment of the Crown business in the UK and Ireland is progressing, while headway is also being made on
the sale of the DeKeyn and some other
brands in Belgium.
BASF EXPANDS IN SOUTH AFRICA
BASF Coatings Services (Pty) Ltd. is set
to take over the business of MAB Auto
Body Parts and Paint Centre Ltd. in
Johannesburg, South Africa. MAB sales
activities related to automotive refinish
