BASF Coatings
Sales: $3.6 billion
Russia is a key
growth market
BASF Coatings is amongst the
world’s largest makers of coatings for automotive and industrial applications. In South America it is
one of the leading producers of architectural coatings in the premium segment.
In the automotive industry BASF
Coatings is highly focused on developing
new solutions for integrated coating
processes, eco-efficient coatings, as well
as highly scratch resistant clearcoats.
The company is also exploring new technologies and markets such as special
coatings for wind power plants.
BASF Coatings increased sales in all
regions in 2007 except North America
due to a downturn in housing construction and in the automotive industries. The company turned in sales of
$3.6 billion.
BASF Coatings continued in 2007 to
expand its presence in the growth
markets of Eastern Europe and Asia,
particularly in Russia, China and
India.
In China, production began at a new
plant for HDI-based Basonat coatings
in Caojing. The company’s third refinish coatings training center opened in
Shenyang during the year. The others
are located in Kunshan, close to
Shanghai, and Beijing.
In Russia, construction continued on
a plant for automotive coatings in
Pavlowski Posad. Production started up
in May 2008. The new plant shows the
company’s committment to the burgeoning Russian automotive market.
Company Facts:
BASF Coatings AG
Glasuritstrasse 1, 48165
Muenster, Germany
Tel: ( 49) 2501-14-0; Fax: ( 49) 2501-14-3373
www.basf-coatings.com
Growth in automotive coatings in
China and Europe, and in architectural coatings in South America contributed to the increase in sales.
• 2007 SALES REVENUE: $3.6 billion
(2006 SALES: $3 billion)
In automotive refinish coatings, the
company posted slightly lower sales
than in 2006 due to negative currency
effects despite strong demand in commercial transport coatings in Europe,
and the expansion of its Glasurit and
Salcomix brands.
• KEY PERSONNEL: Raimar Jahn, president
BASF Group’s Coatings Division & CEO BASF
Coatings AG; Juan Ximénez-Carrillo, Automotive
OEM Coatings Solutions (Europe); Christoph
Hansen, Automotive Refinish Coatings Solutions
(Europe); Peter Fischer, Industrial Coatings
Solutions (Europe); Geerd Jansen, Business
Management Architectural Coatings (Europe); Jay
Baker, Coatings Solutions North America; Mutsuo
Aoki, Coatings Solutions Asia-Pacific; and Rui
Goerck, Coatings Solutions South America.
Sales in industrial coatings sur-passsed last year’s. In
At the Pavlovski Posad site, as demand
grows, the production line can be expanded
to a volume of 25,000-30,000 tons.
• MAJOR PRODUCTS: Automotive OEM and
refinish coatings, industrial coatings and decorative
paint.
Europe, organic
growth and the activities the company
added as part of the
acquisition of the construction chemicals
business in 2006 contributed to the
growth in sales,
which compensated
for weaker business
in North America and
Japan.
• 2007 ACQUISITIONS: RELIUS Group
As part of its
growth strategy,
Eco-friendly products from the R-M automotive refinish
coatings system were certified as Eco Mark Paints and
recognized as suitable for environmental preservation by
the Eco Mark Office of the Japan Environment
Association. The R-M brand is the first automotive refinish paint in Japan to receive the Eco Mark certification.
