Asian Paints
Sales: $1.2 billion
Continues to lead
India’s coatings
industry
As India’s leading paint company, Asian Paints reported $1.2
billion in revenue in 2007.
Sales came largely from the company’s architectural and decorative
operations (90%) while its automotive and industrial coatings sales
(10%) made up the remaining.
Early in 2007 Asian PPG Industries, a
50: 50 joint venture of Asian Paints and
PPG Industries, acquired the 2K auto
refinish business of ICI India. After this
deal, Asian PPG Industries became the
leader in the automotive refinish segment in India. Automotive coatings
account for nearly half of the industrial
coatings market in India. The acquisition of ICI India’s advanced 2K auto
refinish business has significantly
added to Asian PPG Industries’ range of
products for the automotive after market and has enhanced its presence in
the automotive coatings segment.
ering of the country’s leading architects,
interior designers and other key influencers in the design space. Each theme
had key forecast colors which are predicted as lead colors that would be seen
in home décor in 2008.
The five themes this year are Blush—
the sensuous evocative feminine spirit;
Techno—the snazzy colors of technology
today; Synergy—the spirit of wellness
and the eco-friendly drive; Refine—
sophisticated, elegant and chic, all about
understated opulence; and Revive—
revisiting the glorious era of 1920, with
its vintage and art décor influences.
Company Facts:
Asian Paints Ltd.
Asian Paints House
6A, Shantinagar, Santacruz (E)
Mumbai-400 055 India
Tel: (91) 22-3981-8000; Fax: (91) 22-3981-8888
www.asianpaints.com
COLOR NEXT 2008
In 2007 Asian Paints launched Color
Next, its research based annual trend
forecasting initiative for the home and
interior décor space. A collection of five
inspiring themes that give a designer
look to the walls was presented to a gath-
Blush—the sensuous evocative feminine
spirit—is one of five themes in Asian Paints’
Color Next trend report.
• 2007 SALES REVENUE: $1.2 billion
(2006 SALES: $900 million)
• KEY PERSONNEL: Ashwin Choski, chairman;
Ashwin Dani, vice chairman and managing
director; Abhay Vakil, managing director; P.M.
Murty, president, decorative (India); Vivek
Subramanian, vice president, industrial (India);
Jalaj Dani, president, international operations.
• MAJOR PRODUCTS: Decorative and architectural coatings, industrial and automotive coatings.
ASIAN PAINTS SAMPLER REVOLUTION
Most consumers face the dilemma of selecting the best shade suitable for their
wall. Also, they may not be sure as to how that particular shade of paint selected will finally look on the wall after the painting
process. To ease the confusion and increase the
consumer participation in the shade selection
process, Asian Paints has launched ‘Sampler
Packs’ that gives consumers the freedom of trying out a small sample of paint in their home,
shop or office before committing to a particular
color. A television commercial was also released
to support the initiative which tells the consumer
that now colors can not only be imagined but also
sampled and tried before finalizing.
