DAW
Sales: $1.34 billion
Caparol brand
is strong
The parent company of the
Caparol Group is the Deutsche
Amphibolin-Werke von Robert
Murjahn Stiftung & Co KG (DAW).
DAW was founded in 1895 and today
carries out the central functions such
as purchasing, production and
finances. DAW is the leading German
decorative paint manufacturer. The
Caparol brand is the leading brand
within the DAW Group. The marketing
activities are subdivided into six
strategic business units.
In the professional business unit
high quality paints, enamels, glazes,
chemical building products and materials for facades and insulation technology are marketed under the brands
Caparol, Alligator and Alsecco for professional users.
The product range of the brand
Alpina, which is active in the DIY business unit, is mainly composed of environmentally friendly, non-noxious, easily worked and high quality decorative
paints, enamels and glazes and is
aimed at the end-user.
The wholesale business unit comprises an extensive range of services
for the professional paint wholesalers
provided by the company Caparol
Marketing Service (CMS).
In the foreign countries unit the
Caparol Group maintains its own production locations, sales branches and
representatives.
The industrial business unit is supported by the company Caparol Industrial Solutions whose products and
services are exclusively orientated to the
requirements of industrial customers.
Lastly, the Nerchau decorating and
artist’s paints is located in Saxony and
produces high quality paints for educational, hobby and artistic requirements.
Company Facts:
Deutsche Amphibolin-Werke von Robert Murjahn
Stiftung & Co.
Roßdörfer Straße 50, 64372
Ober-Ramstadt, Germany
Tel: ( 49) 06154/71-0; Fax: ( 49) 06154/71222
www.caparol.de
EXPANSION IN MIDDLE EAST
Late in 2007 Emaar Industries &
Investments (EII), a subsidiary of
Emaar Properties PJSC, acquired a
majority stake in Caparol LLC, the
Dubai arm of DAW.
As a strategic growth-facilitator, EII
plans to steer the market expansion of
Caparol, which plans to move into Saudi
Arabia, North Africa, Egypt and South
East Asia. Dubai will serve as the
regional hub of the company, and the
production capacity will almost be doubled with the building of a new production facility, which is the first major local
investment of the new business.
• 2007 SALES REVENUE: $1.34 billion
(2006 SALES: $1.1 billion)
• KEY PERSONNEL: Klaus Murjahn, managing
director, Caparol Group of companies. Other key
personnel: Ralf Murjahn, Peter Merviglia, Reinhold
Heinzle, Uwe Possin and Rainer Rencker.
• MAJOR PRODUCTS: Decorative coatings; fas-sade paints; renders/plasters; interior paints, colorants, primers, alkyd resin range of enamels;
acrylic enamels.
Caparol expertise was in demand as a brilliant red paint coating was needed
for the Olympic Stadium in Beijing. It makes an important contribution to the
character and the external appearance of the new landmark.
