Coatings World - July 2008

Comex
Sales: $1.3 billion
A strong portfolio
throughout the
Americas

Comex Group is the leading paint producer in Central and South America and the fourth largest architectural paint manufacturer in North America. Comex serves professional and DIY customers through more than 3,300 locations from Canada to Panama. Comex Group’s wide range of products are manufactured and marketed through a group of regional companies. Comex Group’s companies in the U.S. and Canada were formerly part of Professional Paint, Inc. (PPI). PPI was brought into the Comex Group in 2004.

PPI’s network of regional paint formulators sell under different brands in the U.S. including Color Wheel in

Florida, Frazee in California, Kwal Paint in Colorado, Parker Paint in the U.S. Pacific Northwest and General Paint in Canada. Comex’s industrial line of paint, coatings and building products complement PPI’s residential and commercial paint lines.

Comex Group also operates Comex Mexico and Comex Central America.

Comex Group’s, sales are estimated to be $1.3 billion in 2007. Broken down, approximately 75% of sales came from the architectural segment, 15% from industrial, 5% from OEM (excluding automotive) and 5% from auto refinish.

The company operates four plants in Mexico City, seven in the U.S. and two in Canada.

Company Facts:

The Comex Group
Blvd. Manuel Avila Camacho #138 PH 1&2-
Col. Lomas de Chapultepec, Mexico D.F., CP11000
Mexico City, Mexico
Tel: (005255) 1669-1600; Fax: (005255) 1669-1626
www.thecomexgroup.com

• 2007 SALES REVENUE: $1.3 billion (2006 SALES: $1.1 billion)

CHIVAS USA SIGNS COMEX SPONSORSHIP DEAL

In 2007 a marriage of two powerful Mexican brands, Club Deportivo Chivas USA, Major League Soccer’s Mexican-owned, Los Angeles-based club, and Comex Group, Mexico’s leading paint company, teamed up in a multiyear, multimillion-dollar agreement by which Comex became Chivas USA’s exclusive jersey-front sponsor. Under the terms of the multifaceted partnership, Chivas USA’s jerseys were emblazoned with the Comex logo, while Comex’s Frazee Paint brand became Chivas USA’s first ever Presenting Sponsor with an important presence in all of Chivas USA’s home games at The Home Depot Center and many of the club’s community activities. The Frazee Paint brand will appear on the team’s press backdrops, marketing and promotional materials. In addition, Frazee Paint became an Official Partner of the Bell Gardens Sports Center, the $10 million sports complex opened by the City of Bell Gardens, CA, and home to Chivas USA’s Main Academy and Youth Development teams, with related venue signage, programming elements, marking and use of the facility.

• KEY PERSONNEL: Marcos Achar, CEO, Comex Group; Leon Cohen, president, Comex Mexico; Marcos Achar Meyohas, vice president treasurer; Elias Achar, vice president operations; Kent Child, president, U.S. and Canada.