Coatings World - July 2009

Masco Corporation
Taylor, MI/USA
www.masco.com

PUBLIC COMPANY
HEADCOUNT: 39,000
YEAR ESTABLISHED: 1929
COATINGS REVENUES: $1.440 billion
TOTAL REVENUES: $9.600 billion

Masco Corp.’s decorative archi- tectural products business unit includes its paints and stains business, which posted sales of $1.440 billion in 2008. The products are sold in the U.S. and Canada under the brand names BEHR, KILZ and Expressions to the DIY and professional markets through home centers, paint stores and other retailers. BEHR products were also recently introduced in China. The KILZ brand is sold in North America through home center retailers and discount retailers, and through hardware stores, paint stores and dealers.

Spearheaded by the high-profile

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The Comex Group Mexico City, Mexico www.thecomexgroup.com

PRIVATE COMPANY COATINGS REVENUES: $1.400 billion TOTAL REVENUES: $1.440 billion

SEGMENT BREAKDOWN

• Cabinets & Related Products: 24%

• Plumbing Products: 32%

• Installation and Other Services: 20%

• Decorative Architectural Products: 17%

• Other Specialty Products: 7%

BEHR brand, which is sold through The Home Depot, the segment’s and the company’s largest customer, the company claims that it is the largest supplier of architectural coatings to the North American DIY market. The paint departments at The Home Depot stores include the BEHR color center and computer kiosk with the Color Smart by BEHR computerized color-matching system that enables consumers to select and coordinate their paint color selection. The loss of The Home Depot as a customer would significantly impact the segment’s business and that of the company as a whole. ;

SEGMENT BREAKDOWN

• Architectural: 75%

• Industrial: 15%

• OEM: 5%

• Auto refinish: 5%

KEY PEOPLE

Richard A. Manoogian, executive chairman; Timothy Wadhams, president and CEO.

BEHR interior paint tops the list in provid-
ing customer satisfaction, according to
the J.D. Power and Associates 2008
Interior Paint Satisfaction Study. BEHR
ranks highest in customer satisfaction
with interior paint, achieving a customer
satisfaction index score of 779 on a
1,000-point scale.

KEY PEOPLE Marcos Achar, CEO, Comex Group; Leon Cohen, president, Comex Mexico; Marcos Achar Meyohas, vice president treasurer; Elias Achar, vice president operations; Kent Child, president, U.S. and Canada.

Comex Group is the leading paint producer in Central and South America and the fourth largest architectural paint manufacturer in North America. Comex serves professional and DIY customers through more than 3,300 locations from Canada to Panama. Comex Group’s wide range of products are manufactured and marketed through a group of regional companies. Comex Group’s companies in the U.S. and Canada were formerly part of Professional Paint, Inc. (PPI). PPI was brought into the Comex Group in 2004.

PPI’s network of regional paint formulators sell under different brands in the U.S. including Color Wheel in

Florida, Frazee in California, Kwal Paint in Colorado, Parker Paint in the U.S. Pacific Northwest and General Paint in Canada. Comex’s industrial line of paint, coatings and building products complement PPI’s residential and commercial paint lines. Comex Group also operates Comex

Mexico and Comex Central America. Comex Group’s, sales are estimated to be $1.4 billion in 2008. Broken down, approximately 75% of sales came from the architectural segment, 15% from industrial, 5% from OEM (excluding automotive) and 5% from auto refinish.

Recently, Comex introduced its UltraTech Commercial Coatings, an

interior and exterior commercial architectural-coatings product line. UltraTech Commercial Coatings cover more than 26 MPI categories, including a wide variety of primers and finishes especially designed to meet and exceed architects’, designers’, contractors’ and planners’ MPI requirements. Each product has endured independent tests, meeting new quality and performance standards for coatings used in commercial projects. The UltraTech zero VOC product category is also environmentally friendly, low-odor, fast-drying and complies with LEED and MPI specifications. ;