19
Beckers
Hoganas, Sweden
www.becker.se
PRIVATE COMPANY
HEADCOUNT: 4,382
COATINGS REVENUES: $1.316 billion
TOTAL REVENUES: $1.316 billion
Beckers is wholly owned by Lindéngruppen AB and devel- ops, produces and markets customized, environmentally adapted solutions for pre-coated coil and industrial
equipment, special design finishes for
consumer electronic devices, and wood
finishes for the wood industry. Beckers’
ColArt division develops, produces and
markets art materials. Operations are
divided into three business areas, each of
which is a profit center. The group has
overall responsibility for accounting,
finance and reporting, while the business areas operate with a considerable
degree of autonomy. Group revenue in
2008 amounted to $1.316 billion.
20
Asian Paints Limited
Mumbai, India
www.asianpaints.com
PUBLIC COMPANY
HEADCOUNT: 5,200
YEAR ESTABLISHED: 1942
COATINGS REVENUES: $1.062 billion
TOTAL REVENUES: $1.062 billion
SEGMENT BREAKDOWN
•Industrial Coatings: 81%
•Art Materials: 19%
Becker Industrial Coatings is the
European market leader in coil coating,
used to precoat steel and aluminium for
subsequent forming without damage to
the finish. It is also a major supplier of
industrial finishing systems for metals
and plastics.
Becker Acroma develops, produces
and markets customized, environmentally adapted solutions for the
global wood finishing industry.
ColArt produces and markets many
of the world’s top brands of fine art
materials; and helps artists, school
children, hobbyists and all others
interested in arts and crafts around
the world give color to their creativity.
SEGMENT BREAKDOWN
• Architectural/Decorative: 90%
• Industrial & Automotive: 10%
KEY PEOPLE
Jenny Linden Urnes, chairman; Erik Urnes, CEO; Mats
Hansson, CFO; Ralph Kabalo, business area manager,
Becker Industrial Coatings; Kaj Brandt; business area
manager, Becker Acroma; Thomas Brautigam, business
area manager, ColArt.
The largest markets for the
Beckers Group are France, North
America, UK and Italy, representing
44% of sales. The markets which have
been providing the most rapid growth
in recent years have been Eastern
Europe and Asia. The group has more
than 40 production facilities located
in 17 countries.
In 2008 Beckers’ Powder Coatings
division was divested. The operation in
North America was divested to
Sherwin Williams and in the same
transaction Beckers took over Sherwin
Williams’ U.S. coil coatings volumes.
Operations in Europe were divested to
Inver S.p.A. ;
KEY PEOPLE
Ashwin Choksi, chairman; Ashwin Dani, vice chairman
and managing director; PM Murty, CEO; KBS Anand,
president, architectural, India; Vivek Subramanian, vice
president, industrial, India; Jalaj Dani, president, international operations.
As India’s leading paint com- pany, Asian Paints reported $1.062 billion in revenue in
2008. Sales came largely from the
company’s architectural and decorative operations (90%) while its automotive and industrial coatings sales
(10%) made up the remaining.
Asian Paints recently launched
Royale Shine in its premium decorative category. The product has a high
level of sheen, which has been the
demand from Indian consumers.
In April 2008, ‘Colour with Asian
Paints,’ the company’s new signature
store was opened in Mumbai. Inside
Asian Paints’ new Royal Shine
es to the consumer how colors can
bring home to life. ;
the store, consumers embark on a
journey into the world of colors
where they can find out how colors
affect mood, transform spaces and
change with different lighting
effects. More importantly it showcas-
One of the objectives of Asian Paints’
signature store is to educate consumers
on color.
