China’s Architectural Coatings -
The Forgotten Market
Riding China’s
unprecedented
home construction
growth is at best a
short-term strategy.
What happens
when this growth
levels out or worse,
declines?
by Dan Watson
China Correspondent
watsoncw@rodpub.com
How would you measure success in a market that just a handful of years ago did not exist? No, I’m not talking
about the latest electronic gizmo or the latest
social network. The market I am referring to is
classical Architectural Coatings in China. Several China-based coatings producers claim
enormous success in that market. Is their claim
genuine? Is their success long term sustainable? Are they leaders or followers in terms of
the real drivers for this market? The real answer to these questions may rest with how
they might define success.
No one can deny that China has been the
clear winner in the economic development
race. They are now number two in the world
and are projected to overtake the U.S. in the
next few years. China has experienced over
two decades of high economic growth, which
has been fueled by the consecutive increases of
industrial output, consumer consumption and
capital investment.
26 | Coatings World
www.coatingsworld.com
July 2011
