Yasar Coating Group
Izmir, Turkey
www.dyo.com.tr
PRIVATE COMPANY
YEAR ES TABLISHED: 1927
REVENUE: $155 million
MARKETS SERVED
• Construction paints
• Industrial paints
• Furniture paints
• Automotive paints
• Marine paints
KEY EXECUTIVES
Selcuk Yasar, president of Yasar
Holding; Hasan Denizkurdu, CEO.
Dyo Boya, the first and the most innovative company in the Turkish coatings-manufacturing industry, dates back to the opening of a paint shop in Şeritçiler Çarşısı by
Durmuş Yaşar in 1927. Turkey's first paint was produced by
Yaşar in 1941 and was followed with the opening of the country's
first and then only coatings factory in 1954. A member of Yasar
Holding, Yaşar Coatings Group's five companies led by Dyo Boya
serves the market with 1,000 different products. Under the brand
names Dyo and Dewilux, Yaşar Coatings Group employs about
1,100 people and exports its products to 40 countries. The
group's export markets are located primarily in Central Asia, the
Middle East, Europa and Russia. The company is active in the
decorative, marine and industrial paints sectors as well as car refinishes, furniture paints and lacquers.
ICA Group
Civitanova Marche, Italy
www.icaspa.com
PRIVATE COMPANY
YEAR ESTABLISHED: 1971
REVENUE: $150 million
MARKETS SERVED
• Industrial wood
coatings
KEY EXECUTIVES
Alessandro Bascelli, export manager;
Lorenzo Lavarini, area manager; Federico
Bastianelli, area manager; Sandro Panic-
cia, marketing director; Pierro and Fabio
Paniccia, technical directors.
In 2010 Italian industrial wood coatings maker ICA Group launched its interactive “liquid metals” system called My Lab. The new MY LAB system was conceived to meet the needs of designers involved in the creation of interior furnishings, with a view to stimulating their design work. According to ICA, the new My Lab colors
have never been seen before on the Italian or international markets
and have been formulated with mono/bicomponent water-based bases
to fulfill the requirements for coatings with low levels of environmental impact. Compared to traditional metallic coatings, these new coatings have greater covering power and superior uniformity of
application, the company said. Back in 1995, the European Community awarded ICA’s range of bicomponent water-based coatings its
LIFE mark, in recognition of the “sustainable, long-term development”
demonstrated by the group in its efforts to reduce atmospheric pollution through the use of clean technologies. The new liquid metals are
available in two categories: primary colors and secondary colors.
75
Empils Ltd.
Rostov-on-Don,
Russia
www.empils.ru
76
JSC Russian Coatings
Yaroslavl, Russia
www.ruskraski.ru
PRIVATE COMPANY
YEAR ES TABLISHED: 1991
REVENUE: $144 million
MARKETS SERVED
• Decorative coatings
• Industrial coatings
KEY EXECUTIVES
Sergey Nikitin, general manager;
Roman Setin, general manager’s first
deputy; Vadim Zaytsev, sales manager
and decorative coatings segment manager; Dmitriy Altukhov, marketing manager; Oleg Dyakov, industrial coatings
segment manager.
PRIVATE COMPANY
YEAR ES TABLISHED: 1838
REVENUE: $140,440 million
MARKETS SERVED
• Architectural coatings
• Automotive OEM coatings
• Industrial coatings
• Automotive refinishes
• Powder coatings
KEY EXECUTIVES
Abramov Valeriy, CEO; Savelyev Philipp,
director of economics; Kolomichev Mix-
hail, technical director; Segment man-
agers: Yakovlev Nicolay, decorative and
building materials; Konushko Dmitriy, au-
tomotive OEM; Lomakin Vyatcheslav, car
refinish; Abramian Grigory, industrial ma-
terials; Kotov Sergey, powder materials.
With sales of $144 million in 2010, Empils is Russia’s largest domestic manufacturer of paints and coatings, second only to multinational Tikkurila. The majority of Empils’ revenue is generated in the decorative coatings segment ( 97 percent).
Three percent of sales come from industrial coatings operations. The
company markets the following brands on the Russian market: Empils industrial coatings; Rastsvet alkyd-based decorative coatings;
Oreol alkyd- and water-based decorative coatings; Oreol Titan special alkyd-based coatings for metal; Oreol Garant water-based coatings for professional use; and Empils Krona alkyd- and water-based
coatings for wood protection. Empils operates one manufacturing facility in its headquarters city of Rostov-on-Don. 2010 was a successful year for Empils. Coatings sales increased sales by six percent while
sales of water-dispersion coatings increased by more than 30 percent.
During 2010 Russian Coatings Company experienced positive growth and recorded sales of $140 million. The company’s overall sales structure is divided into five business units. The
decorative and architectural unit, which generated 38. 3 percent of the
company’s revenue, grew by 12 percent during the year as a result of
the launch of a new production site of waterborne materials. At the
height of the economic crisis, Russian Coatings’ OEM coatings production for the automotive industry fell by 60 percent in 2009. However, the unit rebounded and turned in 30 percent growth in 2010,
which represented 13. 3 percent of total revenue. The company said
its joint venture DuPont Russian Coatings is a strategic point of future
growth in the automotive OEM sector. For the last two years the company said its auto refinish unit has remained stable in terms of sales
and market share, which are on par 2008 levels. In 2010 the auto refinish unit represented 26. 9 percent of company revenue.
76 | Coatings World
www.coatingsworld.com
July 2011
