Masco Corporation
Taylor, Michigan/USA
www.masco.com
PUBLIC COMPANY
YEAR ESTABLISHED: 1929
REVENUE: $1.4 billion (2009: 1.5)
MARKETS SERVED
• Architectural coatings
KEY EXECUTIVES
Richard Manoogian, chairman; Timothy Wadhams, president and CEO; Donald DeMarie,
executive vice president and COO.
Masco Corporation produces architectural coatings including paints, primers, specialty paint products, stains and water- proofing products. The products are sold in the U.S.,
Canada, China, Mexico and South America under the brand names
Behr, Kilz and Expressions to DIY and professional customers through
home centers, paint stores and other retailers. Sales of architectural
coatings comprised approximately $1.5 billion in 2010, which was
flat compared with last year’s revenue.
The firm’s high profile Behr products are sold through The Behr
Process Corporation to The Home Depot, the segment’s and company’s largest customer. The paint departments at The Home Depot
stores include the Behr color center and computer kiosk with the
Color Smart by Behr computerized color-matching system that enables consumers to select and coordinate their paint color selection.
In 2009, Behr’s product offering was enhanced by the introduc-
tion of the Behr Premium Plus Ultra interior paint, which is a high-
quality, low volatile organic compound, interior paint and primer in
one. Masco said the loss of this segment’s sales to The Home Depot
would have a major adverse effect on its overall business.
16
DAW (Deutsche Amphibolin Werke)
Ober-Ramstadt, Germany
www.caparol.de
PRIVATE COMPANY
YEAR ESTABLISHED: 1895
REVENUE: $1.4 billion ▲ (2009: 1.25)
MARKETS SERVED
• Architectural coatings
KEY EXECUTIVES
Ralf Murjahn, CEO
The parent company of the Caparol Group is the Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG (DAW). DAW was founded in 1895 and today carries out
the central functions such as purchasing, production and finances.
DAW is the leading German decorative paint manufacturer with
sales of $1.43 billion, all in the decorative coatings segment. The
Caparol brand is the leading brand within the DAW Group. The
marketing activities are subdivided into six strategic business
units.
In the professional business unit high quality paints, enamels,
glazes, chemical building products and materials for facades and
insulation technology are marketed under the brands Caparol,
Alligator and Alsecco for professional users. The product range
of the brand Alpina, which is active in the DIY business unit, is
mainly composed of environmentally friendly, non-noxious, eas-
ily worked and high quality decorative paints, enamels and glazes
and is aimed at the end-user. The wholesale business unit com-
prises an extensive range of services for the professional paint
wholesalers provided by the company Caparol Marketing Serv-
ice (CMS). The industrial business unit is supported by the com-
pany Caparol In dustrial Solutions whose products and services
are exclusively orientated to the requirements of industrial cus-
tomers. Lastly, the Nerchau decorating and artist’s paints is lo-
cated in Saxony and produces high quality paints for
educational, hobby and artistic requirements.
60 | Coatings World
www.coatingsworld.com
July 2011
