The Wood Coatings Market
Courtesy of Thompson’s Water Seal.
As the U.S. economy continues to recover, wood coatings manufacturers reported
growth in 2012 and are optimistic this trend will continue into 2013.
Kerry Pianoforte, Editor
For wood coatings manufacturers 2012 turned out to be an improvement over the previous year. Decreased unem- ployment and growth in the housing market were both
cited as reasons for growth in the wood coatings market.
Overall, Minwax reported modest growth in 2012. “We’re
seeing more positive signs, like growth in the housing market,
and those have us optimistic for continued growth in sales in
2013,” said Jacquelyn Ferrara, director of marketing, Minwax,
Sherwin-Williams Wood Care Products. “This recovery is cer-
tainly taking its time, but several factors, including decreased
unemployment and projected increases in housing sales and
housing starts, should help grow sales in 2013.”
Rust-Oleum also continued to see strong growth in the
wood coatings market. “The market ahead will heavily depend
on the state of the housing market,” said Mark Wilgen, Rust-
Oleum brand manager. “At the current time, homeowners are
staying in their homes longer and are investing more in the up-
keep of their ;oors, decks, fences and siding. Well-maintained
wood surfaces add to the value of the home and saves money
in the long term.
26 | Coatings World
www.coatingsworld.com
February 2013
