areas and can also be applied
over existing stained or poly-urethane-coated finishes for
a quick wood and furniture
update, according to Ferrara.
Another new product just
starting to roll out is Minwax
Express Clear, a protective
wiping finish that adds both
protection and a beautiful
sheen. It is as easy to use as
Minwax Express Color – users
wipe it on with a cloth, let it
dry for an hour, apply a second
coat and are finished.
The new Rust-Oleum stain
line is Ultimate Wood Stain. According to Wilgen, it gets the job
done faster than the competition. “It enables the customer to
achieve the desired color in one coat and apply a polyurethane
topcoat in one hour,” he said. “To complement our Ultimate
Wood Stain, Rust-Oleum launched a new matte sheen polyure-
thane. This first to market Matte Polyurethane has the appear-
ance and feel of a traditional wax finish with the durability and
protection of polyurethane.”
The latest wood product launched by Benjamin Moore is
its Composite Deck Cleaner, prep product that removes stains
including mold, mildew and grease. This product also pre-
pares the composite deck for stain, such as Arborcoat Solid for
Rust-Oleum’s latest offering for the wood coatings market is Ultimate Wood Stain.
Express Clear from Minwax is a protective wiping finish that adds both protection and sheen.
composite decks.
Ease of use, combined with outstanding waterproofing
protection, is a key feature of two newer Thompson’s Water
Seal products. Thompson’s Water Seal Easy Stain is an exterior stain packaged in an eight-ounce tube, making it ideal
for small projects like wood benches, Adirondack chairs
and picnic tables. This product recently received the Seal of
Approval from Handy magazine. They gave samples of the
stain to selected readers, who tested it in their homes. The
brand did not have any contact with the testers. After trying
the product, ninety-eight percent of them said they would
recommend it. And their favorite features were the ease of
application and easy cleanup.
“This finding was reinforced when Handy readers tested
Thompson’s Water Seal Wood Stain, an aerosol stain for
outdoor projects,” said Kozlowki.Without prompting, sixty-
eight percent of those testers said the product’s ease of use
and convenience were their favorite features. Although it’s
not designed for use on wood, we have gotten great feed-
back on a new product designed for use on “deck-cessories.”
Thompson’s Water Seal Fabric Seal provides maximum
strength waterproofing protection for outdoor fabric sur-
faces such as patio cushions, pillows and umbrellas. Sales of
outdoor furniture are projected to continue growing through
2015, so the market for these type of accessories should also
grow, creating a new sales opportunity for retailers. The for-
mula contains UV inhibitors in order to resist color fading
caused by the sun. Thompson’s Water Seal Fabric Seal pen-
etrates below the surface to protect against moisture damage
without leaving surfaces discolored, stiff or sticky.”
Thompson has re-packaged and re-launched another con-
venient aerosol waterproofer, Thompson’s Water Seal Sport
Seal Protectant. The product delivers maximum strength, long-
lasting waterproofing protection for everything from tents and
sleeping bags to outerwear and footwear. The clear formula re-
pels spills and stains while allowing fabrics to breathe, includ-
ing canvas, nylon, polyester and cotton. The product enhances
the water repellency of performance fabrics and factory-applied
treatments as well. CW
32 | Coatings World
www.coatingsworld.com
February 2013