help children in primary and secondary
school foster their love of science. At the
same time, PPG will have a unique opportunity to promote its brand and business.”
PPG and the HUMANITARIUM plan
to unveil an outdoor exhibit this fall to
show how weather affects protected and
unprotected surfaces, including wood,
metal and concrete structures. The PPG
architectural coatings research and development team in Wroclaw is also
working with science center animators
to develop additional interactive workshops for students.
Axalta Coating Systems
Acquires Geeraets Autolak
Business
Axalta Coating Systems has acquired the
business of Geeraets Autolak, a distributor of Axalta’s Cromax refinish coating
products in the Netherlands for nearly 40
years. The operations of Geeraets Autolak
will be integrated into the Axalta organization, operating under the Cromax
name. The acquisition takes effect immediately. Financial terms of the agreement
were not disclosed.
Cromax, one of Axalta’s global premium refinish brands, is designed to increase
the productivity of its body shop customers with coatings systems engineered for
fast and accurate application, coupled
with business solutions, advanced color
measurement technology, marketing support and pragmatic innovations.
“Geeraets customers in the
Netherlands will continue to benefit
from all the added-value services provid-
ed by Geeraets Autolak in the past, but
from today onwards that support will be
reinforced with resources from Axalta
and our Cromax brand,” explained
Matthias Schönberg, vice president of
Axalta and president for Europe, Middle
East and Africa. “This acquisition will
help us optimize our operational infra-
structure while at the same time comple-
ment our sales activities to support our
Cromax customers.”
Gerard Geeraets, owner of Geeraets
Autolak, said, “Becoming part of Axalta
is very exciting. While it’s a change, it
is a great opportunity for all of us to
now be able to work within and benefit
directly from such a strong global orga-
nization. Our customers can count on
the support they have always enjoyed
from us, and they will continue to have
access to Cromax products and support
programs as well as to the full scope of
Axalta resources. We know that this will
be a great advantage for them in this
competitive market.”
Han Verschoor, Axalta Sales
manager in the Netherlands, says,
“The entire Dutch team, including
our new colleagues, is completely
focused on our customers and providing
them with the best possible service. The
acquisition nicely complements our suc-
cessful Cromax distribution network,
which otherwise remains unchanged.” CW
