Powder Coatings Market
December 2016 www.coatingsworld.com Coatings World | 31
historically been strong consumers of powder coatings due to
the durability of the coating; and we’ve seen increased product
consumption in this segment in recent years. As brighter metal-
lic colors have been further developed within powder coatings,
and the cure temperatures lowered, we’ve also noticed increased
powder use by consumer electronics manufacturers.”
Jack Bostock, vice president of sales and marketing at TCI
Powder Coatings, noted that all of its core segments offer op-
portunity for growth. “However, we believe that the next fron-
tier and an emerging segment is that of heat sensitive substrates
such as wood, plastics and pultrusions. Raw material suppli-
ers and coatings suppliers are working to drive innovations for
these susbstrates.”
Key advantages of using powder coatings
For powder coatings, the most significant advantage is it’s en-
vironmentally-responsible technology, with zero VOCs and no
targeted HAPs emitted. “It is also a very cost effective coating
as the transfer-efficiency is high, and the product can be easily
reclaimed, reducing waste and improving jobber productivity. In
addition, the durability of the coating on metal and aluminum is
exceptionally good,” said Cash. “Historically, the gaps between
powder and liquid have been the ability to match bright metallic
colors and the ability to cure at lower temperatures – enabling
coating on plastics and wood surfaces. Our global technology
teams continue to work diligently to eliminate these barriers,
making great strides in the past 18 months with brighter me-
tallic coatings as featured in our Star Collection and Timeless
Collection, and by continuing to drive the cure temperatures
down below 150°C (302°F).”
Bostock of TCI, noted that powder coatings provide end-
users with reclaimable, solvent-fress coatings technology. “This
results in better transfer efficiency and material utilization, as
we as a more durable coating. Powder is an environmentally
responsible and sustainable finishing choice.”
According to Szczepanik, powder coatings possess advantages for employees, the environment, bottom lines and long-term performance. “Powder provides advantages to nearly
every touch point in the life cycle of a coating,” he explained.
“For employees, this means not dealing with VOCs and HAPs.
Applicators also enjoy very low flammability levels with powder.
The Personal Protective Equipment (PPE) needed is a NIOSH
dust mask, not the extensive PPE list for liquid. Plus, it is much
easier to handle as there is no mixing involved and simpler to
apply versus liquid paint. Next is the minimal environmental
impact powder leaves behind – no VOCs to risk air and water
quality. Waste is able to go into landfills and not in a hazardous
waste stream. No solvent is needed for clean up. When profits are on the line, powder is cost effective. This includes lower
insurance costs from low flammability, overspray can be collected and reused, one pass application, less permitting required
all equal cost savings. On top of these three you can add better
performance. When coupled with a quality pretreatment, powder can excel in corrosion resistance, flexibility and durability.”
New Products/Technologies
Among its latest offerings Sherwin-Williams is highlighting
Powdura OneCure. “Imagine excellent edge coverage that
AkzoNobel Breaks Ground on Powder Coatings Plant in Mumbai, India
AkzoNobel has broken ground on its new powder coatings
plant in Mumbai, India. The investment of € 9 million will allow
the company to increase capacity in the region, which forms an
important part of its organic growth plans.
The new facility will complement AkzoNobel’s existing plant
in Bangalore, which is focused on supplying the south and east
of the country. The Mumbai factory will also produce several
lines new to the Indian market, including bonded metallic
powders and localized products for markets such as pipe and
re-bar coatings.
Speaking at the ground breaking ceremony, Conrad Keijzer,
Executive Committee Member responsible for Performance
Coatings, said: “As the largest powder coatings company in
the world, we regard India as being one of our of most impor-
tant strategic markets. Establishing the new facility in one of the
world’s fastest growing economics will give us additional mo-
Added Simon Parker, managing director of AkzoNobel’s
Powder Coatings business: “Demand for powder coatings has
been growing at double-digit rates in India and this facility will
position us well to capture that growth. “We will also be adding
new product lines, which will bring us closer to our customers in
the north and west of India.”
Start-up of the new Mumbai facility is scheduled for late 2017.
