Coatings World - December 2016

says adding that the number of social housing units built in 2014 fell short of that target, and saw a slight reduction to some 140,880, down 1.1 percent from the 142,501 units built in 2013.

“Demand for housing is expected to continue growing by some 150,000 units per year,” it said.

At the NACC forum in Casablanca, Weissenberg said Morocco’s paints and coatings manufacturing plants are currently operating at between 65 and 70 percent of total installed capacity, an indication they production potential exists to meet anticipated increase in demand.

“Morocco’s paints and coatings market demand growth rate is forecast to be less than 4 percent in the medium term,” said Weissenberg.

Morocco’s coatings market is dominated by manufacturers Colorado SA, Astra Peintures, Akzo Nobel SA (Astral) and Facop Peintures, which combined produce an estimated 200,000 metric tons per year.

Colorado S.A. is the market leader
in Morocco with a production capacity
of about 52,000 metric tons per annum
of a range of products, such as coatings,
vinyl paints, concentrated pigments,
wood varnishes and decorative paints,
among others.

Other products by Colorado S.A. include paint thinners and application materials which it produces in partnership with other firms such as Artilin, Candis, Franpin, ACM Italie and Rust Oleum.

“Colorado S.A. sources 80 percent of their raw material from foreign manufacturers and the remainder from local raw material manufacturers,” said Weissenberg.

Atlas Peintures (B.H.F.), which produces an average of 40,000 metric tons every year holds an estimated market share of 23 percent and manufactures some of its own raw materials for its own consumption with main focus on manufacture of decorative coatings.

Casablanca-based Astral Peintures Batiment (Akzo Nobel S.A. ) has a 19 percent share of the Moroccan coatings market manufacturing an estimated

33,000 metric tons annually and markets
its coatings under the name Astral and
Sadvel mainly decorative, wood and au-
tomotive coatings.
Weissenberg said Facop Peintures in
Morocco is the fourth largest coatings
manufacturer with a 28,000 metric
tons manufacturing capacity.
Decorative coatings hold the largest
share of the total coatings products pro-
duced in Morocco at 70 percent.

“Wood coatings and automotive refinish coatings are the two second biggest coatings products being locally produced in Morocco at 13 percent and 9 percent respectively,” said Weissenberg.

“More than 90 percent of the decorative coatings demanded in Morocco is met by local manufacturers,” said Weissenberg.

Although 60 percent of the raw materials for coatings manufacture in Morocco are imported, local manufacturers SMP, Clariant, and Consortium Morocco produce the remaining requirements for the coatings makers in this North African market.