percent are waterbased, with the remainder
solvent-based according to Weissenberg.
Demand for marine coatings and road
markings in Morocco are met through
importation, with all can and coil coatings also importation, mainly from
Beckers in France.
Weissenberg also projected increased
growth of the North Africa automotive
coatings market driven mainly by the
planned production by automotive original equipment manufacturers (OEMs) in
Morocco, Algeria and Egypt.
“Although the paints and coatings
opportunities are bigger in North Africa’s
construction sector, we should watch the
automotive coatings growth,” he said.
He said planned production by automotive OEMs in Algeria for example is
set to increase from 28,000 units in 2015
to 408,000 in 2022.
This major growth in Algeria will be
driven by automotive companies such
as Faw Motor Company, Scania, Iveco,
Cima Motors-Hyundai, Volkswagen,
Mercedez Benz SAPPL-MB, Renault
truck, Renault Algerie Production and
PSA Peugeot-Citroen.
In Morocco, companies such as PSA
Peugeot-Citroen and Renault are set to
launch manufacturing plants by 2019
while Ford, Volkswagen and Hyundai
have expressed interest in the market.
Similar trend is expected in Egypt where
BMW, General Motors, Nissan, Hyundai,
Daewoo are eyeing a share of the automotive market, increasing growth opportunities for automotive coatings segment.
Separately, multinational professional
services firm Deloitte said in an earlier
report that despite Egypt, Morocco, and
Algeria having a sizeable automotive as-
sembly and manufacturing sectors, “fewer
than 900 000 vehicles were produced on
the continent accounting for just over 0.9
percent of global production in 2015.”
However, the company said: “Due
to the rise of income levels in many
African countries and the emergence
of a middle class, Deloitte regards the
continent as the final frontier for the
global automotive industry.”
“Given Africa’s population size and
its positive economic outlook, automo-
tive companies will be able to gain a
competitive advantage by adopting a
medium- to long-term view towards
the continent,” it said.
The consultancy firm said although
the domestic vehicle production and as-
sembly “may have substantial multiplier
effects for African economies, and could
act as a catalyst for industrialization and
economic diversification, this is at a lesser
stage of development.”
The positive growth projections for
Morocco’s housing sector and North
Africa’s automotive industry are likely to
be the main drivers of the coatings industry in these markets both in the short and
medium term. CW
“Social housing has been the main driver of construction and real
estate activity in recent years, accounting for around 70 percent of
development in 2014. ”
