for waterborne technology over traditional coatings will drive
market growth. A key factor here is pricing and eco-friendliness.
“The introduction of green coatings coupled with the increasing usage of nanocoatings will create immense opportunities for growth over the next eight years,” researchers found.
Key findings of the report suggest that primer is expected to
witness high revenue gains at a CAGR of 6. 4 percent from 2016
to 2024, as it acts as a protector and leveler for other products
including enamel and emulsions. “The revenue generated by the
use of exterior architectural coatings in the non-residential sector was valued at $8.20 billion in 2015 and is expected to witness rise on account of growing FMCG, IT, telecom and retail
sector in MEA and Asia Pacific. Moreover, rapid industrialization, increasing FDI and government infrastructure spending
will promote market growth,” the report states.
Additional key findings indicate that the global demand for
exterior architectural coatings was 7. 12 million tons in 2015
and is expected to show high gains in light of rapid infrastruc-tural development in India, Saudi Arabia, Thailand, Indonesia
and the U.S.
Furthermore, alkyd resin will witness high volume growth at
a CAGR of 5. 3 percent from 2016 to 2024.
“Growing usage of alkyd resins in light of their high durability and superior gloss is expected to stimulate industry growth.
Furthermore, rising consumption in outdoor applications owing
to its low cost along with high-temperature resistance will fuel
its demand over the forecast period.
“North America accounted for 22. 6 percent of the global
volume share in 2015 and is expected to witness significant
gains in light of rising reconstruction activities in the U.S. coupled with infrastructure development in Canada and Mexico.
Furthermore, the implementation of the National Infrastructure
Program 2014 - 2018 (NIP) in Mexico is expected to promote
the product growth over the forecast period.
Latin America is projected to witness substantial revenue
growth at a CAGR of 6. 4 percent from 2016 to 2024 owing to
the presence of various participants including BASF, Sherwin-Williams and AkzoNobel. Increasing government efforts to offset Brazil’s housing deficit, and provide low-interest rates for
housing will stimulate product demand over the forecast period,” researchers found.
Customer Demand
Dan Passinault, PPG, director, Innovation, Products and
Commercialization, said that consumers are looking for paints
and stains that offer high quality, durability, convenience, easy
application and pleasing aesthetics without high VOCs or
strong odors.
Passinault added, “In the architectural coatings industry, low-
VOC is no longer a specialty product offering, it is a must-have
option for all brands in the space. In a crowded and competitive
landscape, it is important to know how these products differ, un-
derstand the standards for low- and zero-VOC certification and
how they impact job specifications. The main differentiator in the
market is the classification as ‘low’-VOC vs. ‘zero’-VOC. Previously,
“As the low- and zero-VOC paint space progresses, we find
that consumers will be looking at additional ways to be environ-
mentally friendly, such as using recycled paints or paints made
from bio-renewable resources, or participating in Paint Care
programs,” he concluded.
Consumers of exterior architectural coatings are looking
for products with similar properties as interior coatings, ac-
cording to Judy Lynes, press representative for Dunn-Edwards.
“Customers are looking for performance attributes that paint-
ing contractors are looking for with interior paints: excellent
sheen uniformity, touch-up and blends well, good job hiding
(good opacity), and ease of application.”
According to Lynes, Dunn-Edwards offers a wide array of
paints that are environmentally friendly in order to meet cus-
tomer demand. “ All Dunn-Edwards paints bearing the EG Free
logo, are EG-FREE AND TAC/HAP-FREE. Ethylene Glycol (EG),
a solvent often used in water-based paints, is listed as a Toxic
Air Contaminant (TAC) and Hazardous Air Pollutant (HAP). In
1983, we were the first in the industry to voluntarily replace EG
with propylene glycol, a non-toxic alternative ‘generally regarded
as safe’ by the FDA. Also, every Dunn-Edwards product with the
EG-Free logo is free of any other TAC or HAP, too.”
New Products
This year, the PPG Paints brand introduced the next generation
of the < 50 grams per liter volatile organic compound (VOC)
version of BREAK-THROUGH! interior and exterior waterborne acrylic paint. One of the PPG Paints brand’s most popular
products, Break-Through! paint offers a unique and versatile
technology that provides excellent adhesion, hardness and block
resistance to a variety of residential and commercial surfaces as
well as quick drying time, Passinault said.
PPG’s Olympic Paints & Stains brand provided consumers
with the opportunity to extend staining season, introducing
Olympic Maximum Stain + Sealant in One with Weather-Ready
application. The product’s features enable homeowners to stain
when they want to, even if the weather isn’t perfect.
Additionally, the Pittsburgh Paints & Stains brand in March
2016 announced its launch of the new Paramount super premium line of interior and exterior paints, as well as a Paramount
exterior stain line at Menards. These innovative products marry
technology, strength and style to offer the most advanced protection and beautiful, lasting color.
Dunn-Edwards has several products for the exterior coatings market, including Aristoshield, Spartashield and Acri-Hues.
Aristoshield is an ultra-premium interior/exterior ultra-low
VOC enamel formulated with advanced water-based urethane
alkyd technology for an oil like finish. It is ideal for use on high
