Exterior Architectural Coatings Market
November 2016 www.coatingsworld.com Coatings World | 33
end residential, commercial and industrial projects where superior performance and durability are required on doors, trim,
cabinets, as well as metal surfaces such as wrought iron, garage
doors, hand rails, and metal doors.
Spartashield is a complete line of premium, ultra-low VOC,
100 percent acrylic exterior paints that provide exceptional hide,
durability and versatility. Spartashield products apply easily, dry
to a smooth, uniform finish and are low odor. Spartashield id
ideally suited for use on commercial and residential projects
such as schools, hotels, hospitals and single family or multi-ten-ant housing. Features include exceptional balance of sag resistance and flow and leveling.
Acri-Hues is a line of professional, ultra-low VOC, acrylic
paints that provide dependable performance, very good durability, adhesion and hide. Acri-Hues applies easily, dries fast and
has very low odor.
Colors of the Year, 2017
In addition to the need for high-quality, environmentally-friend-ly paint and coatings products, consumers also have to like what
they see. Choosing paint colors for one’s home can be a time-consuming and very personal process. Generally speaking, people want to acknowledge trends without giving the impression
that they are following a script. To help consumers find the right
palette for their homes, every year leading paint companies announce their color of the year, color trends and palettes.
According to Dee Schlotter, PPG’s senior color marketing
manager, after seeing its presence on fashion runways and in
the hospitality industry over the past year or so, one of the main
trends consumers can expect to see is an increased usage of a
grayed-off violet in home décor and in paint colors.
“In keeping with consumers’ ever-expanding mindsets and
the blending of many conventional definitions of male/female,
work/play, young/old, and traditional/modern, indoor/outdoor
2017 will usher in moody, chameleon-like shades that blend
calming, introspective hues with the sense of luxury typically
associated with violet.
“PPG Paints brand’s grayed-off Color of the Year Violet
Verbena perfectly embodies this innovative mix of sultriness
and serenity, while Olympic paints’ Cloudberry offers similar
minimalism encapsulated in a rich, elegant plum hue. Glidden
paint’s Byzantine Blue is another great example of chameleon-
like color, as it appears to be grayer when paired with dark neu-
trals yet looks more blue or purple when partnered with white
colors. These trends represent a manifestation of the increas-
ingly bohemian consumer lifestyle that places a high emphasis
on spiritual exploration and introspective thinking.”
In keeping with this trend, Benjamin Moore recently an-
nounced its highly anticipated Color of the Year 2017 – Shadow
2117-30, a rich, royal amethyst. The company also unveiled
Color Trends 2017, a corresponding palette consisting of deep,
saturated hues.
“Allusive and enigmatic, Shadow is a master of ambiance.
It is a color that calls to mind a ‘past’, yet it can also make a
contemporary, color-confident statement,” said Ellen O’Neill,
Benjamin Moore Creative Director. “Shadow is sophisticated,
provocative and poetic, it can bring energy to a space or har-
mony and a moment of respite.”
The Color Trends 2017 palette features 23 rich and sophisti-
cated hues ranging from muted pales to saturated deeps. In cu-
rating the palette, the Color Studio lent significant consideration
to the pairing of colors and relationships between color families,
as well as a newfound level of color confidence in deeper hues
among design professionals and consumers. The inspirational
Color Trends 2017 color card illustrates the use of color in ways
that celebrate how shadow and light travel throughout a space
during the course of a day. The Color Trends 2017 palette in-
cludes a total of 23 colors.
Sherwin-Williams recently announced Poised Taupe (SW
6039) as its color of the year. According to the company, this
color “creates a cozy lifestyle and brings a sense of sanctuary
into our homes. It diffuses the stresses of the world outside our
doors — so much so that we feel restored and in balance when
we walk across our threshold.”
The Danes have a word to describe this feeling, hygge (
pronounced hue-gah), which loosely translates as cozy, or creating
a sense of coziness and warmth. The soft glow of candle-light, a
toasty drink, and the company of family and friends is certainly
hygge, but this feeling comes from creating the right atmosphere.
Benjamin Moore’s Color Trends 2017 Palette
