painting. The tool also provides an edit
function to give users exact precision.
“Color is a prevalent aspect of a
home’s personality. No one should just
live with the color on their walls – they
should love it,” said Dee Schlotter, PPG
senior color marketing manager. “At
PPG, we know color selection. Our tools
help simplify users’ color selection, care-
fully narrowing to the right color offering
through customer and project profiles.
We understand the importance of color
as part of a home update project and
paint purchase, and PPG developers were
driven by this concept as they designed
the tool.”
The first digital tool of its kind, it
offers a number of enhanced features
including:
• One-stop shop – A separate app is
no longer required to select and try
paint colors. The tool can be used
directly from the paint brands’ web-
sites on a mobile device or computer.
• Realistic visualization – When using a personal photo, the tool’s
advanced technology takes into account characteristics of a room such
as lighting conditions for accurate
color visualization.
• Color options in a click – It’s simple
to upload a photo of your home or
try PPG’s inspiration room photos
to try color options. To test colors,
users can select from color families
and curated color palettes, search
for specific color names, or upload
a photo that inspires them to bring
colors from the photo to their walls.
•Gather input from family and
friends – Do you want to get others’
opinions on your color selections?
Request input from friends by clicking on email, Facebook or Pinterest
sharing icons within the tool.
• Save, then paint – Once users find
a color they love, it’s easy to save
the project by simply entering an
email address – there is no need to
create an account to access a project
at a later time. Users also receive an
email with their favorite paint color
choices and a colorized room image
for future reference when purchasing paint.
• Buy online, get samples or find a
store – After selecting your paint
colors, the virtual room painter tool
will help you locate and purchase
your next dream color.
To access and try the tool, visit the
websites of PPG’s popular brands. To
find paint products for upcoming spring
projects, find PPG brands avail-
able at the following locations:
•Glidden paint available
at The Home Depot and
Walmart and independent retailers
• Olympic paints available at LOWE’S
stores
• PPG Paints products available at PPG
Paints stores and independent retailers
