extensive testing at the Volkswagen Group technology department in Wolfsburg, Germany, before global approval
was granted.
AkzoNobel Announces Heart Wood as
2018 Color of the Year
Heart Wood has been unveiled by AkzoNobel as the Color of
the Year for 2018, following continuous expert research into
trends, insights and consumer behaviors, the company reported.
AkzoNobel described the color as a “subtle and warm tone
of grown-up pink, Heart Wood draws from the tactile qualities
of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a
welcome home.”
Extensive research was conducted by the color team at
AkzoNobel’s Global Aesthetic Center, together with a group of
11 international experts. It revealed a strong overarching trend
of consumers wanting to transform their homes into spaces of
retreat from the outside world.
“As life gets faster, now is the time to press pause,” said
Heleen Van Gent, creative director at the company’s Global
Aesthetic Center. “Our home needs to be a place where we can
turn down the noise, where we can nurture our values and recharge. Color can play a significant role in addressing the balance between outside clamor and inner calm.
“Our 2018 Color of the Year truly captures the mood of the
moment. Heart Wood and its four complementary color palettes
will help consumers achieve a home that is truly and uniquely
theirs, bringing feelings of safety and reassurance and creating a
welcome home for all.”
The Heart Wood Home palette blends with the materials
from which the color takes its inspiration, while three support-
ing palettes balance softer shades with deeper and bolder tones.
The Comforting Home palette features warm earth tones,
bringing together clay and blush pink tones to calm the mind,
soothe the senses and shut out the noise. The Inviting Home
palette brings comfort and convenience to life. Cool shades of
blue encourage a clear-headed approach to life, while neutrals
