Coatings World - October 2017

FEATURE Kerry Pianoforte, Editor

According to Chemark Consulting Group, the global automotive re;nish coatings market for 2016 was val- ued at $7,341 million dollars. Asia Paci;c is the largest consumer, comprised of 37. 6 percent; Europe is second with 30 percent and North America is third with 22 percent. Chemark predicted that by 2021 the global automotive re;nish coatings market will be $9,053 million. Asia Paci;c is projected to grow to 41. 8 percent of the market, Europe at 27 percent and North America is projected to be 20. 5 percent.

“The global coatings market continues to evolve,” said Dirk
Bremm, president, Coatings Division at BASF. “We see increas-
ing competitiveness as well as shifting share to the Value-for-
Money segment, particularly in Europe and ASEAN, where we
are well-positioned with our Baslac and Yinfan brands, respec-
tively. Especially the Chinese region’s rapid growth in car own-
ership creates increasing demand for re;nish coatings. With our
recent investment, we are better positioned to support our cus-
tomers via a well-established distribution network, latest tech-
nology and a broad product portfolio.”
“In NAFTA, consolidation and the ef;ciency of body shops
are the key trends we observe in the market,” Bremm continued.
“With a complete portfolio of products – from our award-win-
ning Glasurit and R-M lines to our new Norbin Value-for-
Money line – we offer customers the right products for the right
;nish. We continue to develop innovative product and service
offerings to match our customers’ individual needs and help
them to be more successful.”
According to AkzoNobel, the global vehicle re;nishes mar-
ket is stable, with slight global growth expected. “In the mature
North American and European markets, consolidation is taking
place across both regions,” said Mark Korsmit, global market-
ing director of Vehicle Re;nishes at AkzoNobel. “Bodyshops are
forming network groups to tap into the opportunities, and due
to the growing pressure from other key players in the market.
Global insurance companies and OEMs are also making more
of an effort to impact market conditions in these regions. In
South America and Asia, carparks are developing and growing,
which is positively impacting the consequent re;nish market.
These markets are still developing on the maturity curve, and
therefore have different market models.”
“The re;nish segment globally remains a key end-market
for Axalta’s coating products and application technologies,”
said Matthew Winokur, vice president, corporate affairs, Axalta
Coating Systems. “In the U.S., consolidation is continuing. In
Europe, consolidation dynamics have differed. Among dis-
tributors, consolidation has led to stocking of multiple paint
brands which has had the potential to erode brand loyalty.
Whereas body shop consolidation focuses buying power and