Auto Refinish Market
October 2017 www.coatingsworld.com Coatings World | 49
leading color matching tools, such as Automatchic vision and
MIXIT. It is our commitment to continuously push technological
boundaries, and COLORVATION is designed to deliver the high-
est first time right hit rate in obtaining the perfect color match,
enabling bodyshops to enhance their efficiency by making the
transition to 100 percent digital color matching.”
“Our MIXIT mobile app offers bodyshops, tech-
nicians and painters across the globe instant access
to the latest color formulas. Through the cloud-
based software, users have immediate access to its
vast database which hosts more than two million
colors and variants – with more being added every
day. We are also very excited about this year’s SEMA
event in Las Vegas. At the show, we will introduce a
new custom color line of automotive paints through
our Sikkens brand. The new colors are being devel-
oped in partnership with Dave Kindig, automotive
artist and host of the popular cable show Bitchin’
Rides on the Velocity Channel. Dave is known by
auto enthusiasts for his commitment to quality and
excellence, and that commitment will be evident in
this new line of paints.”
Axalta has launched a wide range of new prod-
ucts to address the needs of the Refinish market-
place. “Our newest Spies Hecker ultra-productive
primer, HS Speed Surfacer, was recently launched
in Europe and cures in less than 15 minutes,” said
Roop. “Our new waterborne basecoat system,
Syrox, was recently launched in China, Europe, and
Australia provides easy application for our body
shop painters. And our low energy, ultra-productive
clearcoats including Standox VOC-Xtreme, Spies
Hecker HS Speed, and Cromax Ultra Performance
Energy provide excellent appearance and extreme-
ly fast cure times. These products, combined with
global launch of the Acquire™ Quantum EFX, our
newest state-of-the-art spectrophotometer, provide
body shops all the tools needed to quickly to recre-
ate any OEM finish.”
Mowson said that he feels Sherwin-Williams is
changing the game by making a premium finish pos-
sible in half the time of typical glamour clearcoats.
“Our latest CC200 Dynamic Clearcoat features
significantly shorter bake times, at lower tempera-
tures, to allow shops to significantly increase daily
throughput without compromising on appearance.
It’s optimized for any level painter, application and
repair environment, so CC200 effectively replaces
several clearcoats with one workhorse to simplify
the shop owner, as well as the painter’s, world.”
Sherwin-Williams has also introduced
FASTLINE professional series of associated prod-
ucts designed for the collision repair, OEM and fleet
refinishing markets. Now sold through Sherwin-
Williams Automotive Finishes stores, this extensive
collection of premium PBE products allows customers access
to body fillers, masking products and abrasives at competitive
prices. “Our customers find it convenient to buy these products
from the same company that manufactures and delivers their
premium refinish coatings,” Mowson concluded. CW
Charts courtesy of Chemark Consulting Group