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Manhattan software unites digital, physical sales channels
Supply chain software developer Manhattan Associates Inc.
has unveiled bundled software products and services that it
says can help streamline retailers’ inventory management
and supply chain execution as the lines between e-commerce and physical storefront operations continue to blur.
Known as the “Manhattan Active” suite, the bundle
includes three solutions, called Active Omni, Active Supply
Chain, and Active Store, the Atlanta-based company said at
its annual Manhattan Momentum customer conference in
Las Vegas.
Users can improve the efficiency of their store, warehouse, transportation, and inventory management tasks,
Manhattan President and CEO Eddie Capel said. Improving
operational efficiency is increasingly crucial in an era when
retailers’ brick-and-mortar and digital sales channels are
rapidly merging into extensions of each other as opposed
to being independent operations, Capel said.
The Manhattan Active suite addresses this trend by
integrating previously independent functions such as warehousing, transportation, and sales into one pool of data that
enables faster and more effective decision-making, he said.
The Active Omni Solution is an “omnichannel-as-a-ser-
vice” platform that creates a single application fusing
order management and store fulfillment with point-of-sale
solutions and “clienteling” (a retailing term that refers to
the use of customer data to predict buyers’ behaviors and
purchases), Manhattan said.
The Active Supply Chain Solution is designed to increase
warehouse throughput and help users keep up with the pace
of warehouse systems innovation. The product includes an
Active Distribution solution that focuses on warehouse and
labor management and an Active Transportation solution
that provides logistics management support and shipment
visibility.
The third component of the suite is the Active Store
Solution, which spans a wide spectrum of retail store activities, from point-of-sale data capture to store inventory
management and fulfillment. By covering those activities in
a single platform, the product is designed to help retail store
employees keep up with a job description that is changing
from purely handling merchandise transactions toward one
that focuses on customer engagement and the customer
experience, micro marketing, fulfillment of “buy online,
pick up in store” orders, and direct shipping.