64 DC VELOCITY JUNE 2017 www.dcvelocity.com SOMEHOW, AS I WALKED THAT FINE LINE BETWEEN “good academic standing” and Dean Wormer’s dreaded dou-ble-secret probation during my sophomore year in college, I actually managed to read a book. A whole book. And I read it more than once. It was a best-seller at the time and sparked much discussion and debate, both in classrooms and in boardrooms.

The book? Megatrends by John Naisbitt. Those who have read it may recall that the book outlines 10 fundamental trends—or shifts in thinking—that are shaping our future. While Naisbitt wrote of changes in politics, government, the global economy, the workplace, and more, it was the trend discussed in the book’s first chapter that captured my attention.

In 1982, just as the world was getting its first glimpse of things like personal computers, cable television, and cordless (but still land-line) phones, Naisbitt already recognized that we were in the midst of a profound shift in our economy. Pointing to the mid-1950s as the starting point, he contended that we were moving from an industrial-based, blue-collar economy to a predominantly informa-tion-based, white-collar economy in which information and data would be shared globally and instantly. To put it another way, almost a full decade before the Internet transformed our lives, Naisbitt foresaw our collective digital future.

To fully appreciate Naisbitt’s prescience, you merely have to consider how the digital revolution has changed the practice of logistics. We now know there’s a lot more to the game than just the physical movement of goods and materials through the supply chain. Just as critical to today’s practitioners is the parallel flow of data that moves in tandem with those goods.

That’s just one example of why Megatrends has always stood apart from the rest in a crowded field of books by “futurists.” It’s the one that, quite simply, nailed it. I’ve always considered it to be in a league of its own.

This year, that league expanded to two. On the recommendation of a friend, I picked up a copy of The Inevitable, published in late 2016 by Kevin Kelly, whom some may recall as the founding executive editor of Wired magazine.

Kelly’s book, which is subtitled “Understanding the 12 techno-
logical forces that will shape our future,” is essen-
tially a meditation on how our lives will change
over the next 30 years, driven by tech trends that are
already in motion. What’s groundbreaking about
his work is not the technologies he cites by way of
example—think robotics, 3-D printing, big data,
autonomous vehicles, and artificial intelligence
(AI)—but rather his ability to depict life in a world
where, as one reviewer put it, “intelligence flows as
easily into objects as electricity.”
Imagine, if you will, a world wherein you don’t
buy things like cars but rather subscribe to a trans-
portation service. Sometimes,
that might mean there is a car
in your driveway; sometimes, it
could mean an Uber-type driver
picks you up. Imagine further
that you don’t have to do any-
thing for that car or that livery
service to show up where and
when you need it. The “universe
of big data” will know based on,
perhaps, an entry on your digital
calendar that you need a car for
a weekend getaway or a Lyft ride
to a business meeting.

While that example in no way does Kelly’s work justice, it does demonstrate just how profoundly and fundamentally our world will change.

And, according to Kelly, it will change much more quickly than we can currently conceive. We stand at or near a tipping point, if you will, in which we will begin to measure the time until we have driverless trucks, fully automated supply chains, and a host of other breakthroughs in months rather than years.