BY MITCH MAC DONALD, GROUP EDITORIAL DIRECTOR
THE DC VELOCITY Q&A
thoughtleaders
When he quit
his job in frustration
another one.
if at first you
over a failed WMS installa-
tion, Robby Dhesi never dreamed
he’d someday be back overseeing
don’t succeed …
interview with Robby Dhesi
WITH ONE SUCCESSFUL WAREHOUSE MANAGEment system installation behind him, Robby Dhesi had
no reason to doubt that he could do it again. Before joining Fox Racing in 2003, he had spent five years in operations management at Fisher Scientific, where he served
as project manager for a WMS installation. So he had no
reason to doubt that he could duplicate that success at
his new employer. This time, however, the WMS installation didn’t go quite as smoothly as planned.
Frustrated, Dhesi left the company in 2004.
That was not to be the end of Dhesi’s association with
Fox Racing, however. Although he himself was dissatisfied with the WMS project’s results, Fox was impressed
enough with Dhesi’s previous work that it tried to lure
him back. Dhesi came back to the fold in late 2006.
Today, he serves as the company’s director of distribu-
tion. In 2008, his team wrapped up another warehouse
management system installation, and this time, Dhesi is
satisfied with the results.
He spoke recently with DC VELOCITY Group Editorial
Director Mitch Mac Donald about his career, the lessons
learned from the ill-starred WMS installation, and why
his high-throughput facility uses virtually no automated
equipment.
Q
For those unfamiliar with the company, what is
Fox Racing?
AFox Racing is a leading manufacturer of motocross
and fashion apparel that’s sold online as well as
through our company stores and through retail stores
worldwide. We fill all of those orders out of our distribution center in Morgan Hill, California.
