DC Velocity - July 2011

Baldor Electric Company, headquartered in Fort Smith, Arkansas, designs, manufactures, and markets the broadest line of industrial energy-efficient electric motors, power transmission products, adjustable speed drives, linear motors, motion control products, gear products, industrial grinders and generators.

Baldor is the largest motor and mechanical power transmission company in North America and the second largest XPSMEXJEF;;#BMEPSt3FMJBODF® motor products now range from 1/50 horsepower through 15,000 horsepower. Dodge® power transmission products include a wide variety of engineered mounted bearings and enclosed gear products. The addition of Maska® pulleys and couplings provides even more solutions as part of the Baldor product line.

Baldor products are primarily manufactured in plants throughout North America, however the company owns and operates plants in England, China and Canada as well. Products are available

24 hours a day, every day of the year, from sales offices and warehouses throughout North America, Europe, Latin America, Asia, the Pacific Rim and Australia.

Products are sold in more than 70 countries to distributors and original equipment manufacturers in more than 160 industries. Baldor products, marketed for more than 100 years, have exceptionally strong brand recognition for quality and value with our customers.

Baldor continues to lead the industry in delivering
timely and complete product information to customers
through our customer-preferred web site, as well as
numerous printed catalogs. We also offer many
training classes for distributors and end-
customers to help them learn
our products, technologies
being used, application
solutions and Baldor’s
competitive advantages. Over
15,000 students have benefited from
this training in the past 10 years.

Baldor has an on-going commitment to
employee education. Baldor employs approximately
8,000 employees worldwide and believes that well-
trained employees make a better product. We also
believe that better products translate into better value for
our customers and shareholders. We have been selected
by Training Magazine as one of the top 100 training
companies in America.

Many years ago, Baldor carefully defined "Value" in terms meaningful to our customers. Value is defined in terms of Quality and Service (both as perceived by the customer) in relation to Cost and Time. The result is our “Value Formula" which has become a part of our culture. It guides our thinking and directs our work every day.