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RUNNING HOT
Many of the pressures and goals
cited by retail executives during this
year’s interviews are not new. For
instance, last year at this time, many
of the executives Gibson spoke with
identified better management of
omnichannel commerce as a top
priority. This year’s interviews sug-
gest that most have made good
progress toward reaching that goal.
“They are more comfortable that
they have enough inventory allo-
cated effectively and that they are
doing a better job filling orders
efficiently,” Gibson says.
But that doesn’t mean that retailers have omnichannel fulfillment
completely figured out. Fulfillment of
e-commerce orders remains expensive,
and retailers are still trying to find the
most cost-effective way to get product
to customers, as they explore options
like “buy online, pick up in store,”
or BOPIS. “They are still all striving
for the perfect combination of where
best to fill orders from and how to
avoid a lot of split shipments,” Gibson
says. “There are still opportunities to
enhance in-stock availability from the
point closest to the last mile.”
MAKE A GROWN MAN(AGER) CRY
These efforts to find that perfect combination, however, are happening in a
tight labor market. While a 3.9-percent
unemployment rate is great news for
the general economy, it’s enough to
make distribution center (DC) managers cry.
That’s because the better the employment picture gets, the harder it is for
them to retain workers. In periods of
low unemployment, people tend to
leave distribution center jobs, which are
often physically demanding and have
less-than-desirable hours, for work in
other industries.
“Retailers have had to get creative
over the past year in order to overcome
labor availability shortages,” Gibson
says.
According to Gibson, some of the
strategies that companies have deployed
in a bid to retain workers include:
; Raising pay to compete with the
$15-an-hour wages that Amazon now
pays its distribution center associates.
; Accelerating pay-scale escalation.
For example, in the past, a company’s
policy might have been to start new
employees at $12.50 per hour and then
bump them up to $15.50 per hour after
three years. Now, new employees may
be earning $15.50 an hour after just 18
months.
; Expanding the kinds of benefits
offered to full-time employees.
; Providing full benefits for part-time
associates who work at least 30 hours
a week.