JULY 2014
VOLUME 12 NO. 7
inside
27 The rainmakers
BY DC VELOCITY STAFF
For our 2014 Rainmakers, success
isn’t just about fame and fortune. It’s
also about making a contribution to
the logistics field and advancing the
profession.
43 Sorry, wrong
number(s)
BY JAMES A. COOKE
When their shipments are rejected
for faulty labeling, suppliers often
blame print quality or label
placement. But the cause is just as
likely to be incorrect data.
47 The big retrograde
BY STEVE GEARY
The Pentagon is in the midst of the
largest reverse logistics operation in
history—the return of enormous
amounts of military equipment and
goods from Afghanistan.
53 How Diageo
reduced risk in Asia
BY JAMES A. COOKE
By tailoring its supply chain strategy
for specific product segments, the
global beverage company reduced
the risk of disruption to its growing
Asian business. In the process, it
gained a competitive advantage in
this vast and variable market.
61 The most vulnerable
place in your DC
BY DAVID MALONE Y
Security threats abound in the
supply chain. But having the right
dock equipment can greatly reduce
the risk at your facility.
