WIPOTEC-OCS sets course for further growth
Introduction of a new global brand architecture
WIPOTEC GmbH (formerly Wipotec Wiege- und Positioniersysteme GmbH), one
of the world’s leading companies in weighing and inspection technology, today
partnerprofiles
released a new brand architecture and corporate identity, both of which reflect the
Group’s core values and 30-year history as well as its future strategic direction.
WIPOTEC GROUP – Diversification and international expansion
In the future, two global sales and service companies will operate under the
umbrella of the WIPOTEC GROUP. OCS Checkweighers, which serves the retail
business in the area of weighing and inspection solutions, will be rebranded as WI-
POTEC-OCS. The reasons for this are successful diversification of the OCS product
lines which, with further development of the strategic fields of X-ray and optical
product inspection, Track & Trace and Mail & Logistics, extend well beyond the
long-established core business of checkweighers.
Theo Düppre, CEO and founder of Wipotec, has this to say, “We are seeing broad,
strong growth in all product areas of WIPOTEC-OCS. This applies both to increasing
market shares within our core markets and also to new business due to inter-
national expansion. In this case, OCS will benefit from synergies with the parent
WIPOTEC GROUP in terms of strategy and technology; the wider implication for the
business in terms of branding being harmonisation with the core brand.
The OEM business will remain within WIPOTEC Weighing Technology. The global
market leader is continuing its growth in the integration of ultra-fast, high-precision
EMFR weigh cells in packaging and filling machines, driven primarily by product
innovation and comprehensive technical advice and service.
Innovation. Passion. First.
825 Marathon Parkway, Lawrenceville GA 30046 | www.wipotec-ocs.com T. 678.344.8300
www.dcvelocity.com
