DC Velocity - October 2017

newsworthy

Any corporation can act like a startup, MHI speaker says

Companies can overcome business challenges by acting like nimble startups even if they’re actually large corporations, keynote speaker Josh Linkner said at the MHI Annual Conference earlier this month in Boca Raton, Fla.

Leaders often face problems in budget, shipping, or distribution that look intractable but can be overcome by highly creative solutions, said Linkner, who is a serial entrepreneur and co-founder of Ferndale, Mich.-based consulting firm Fuel Leadership LLC.

The core mindsets of startup leaders include the ability to borrow ideas from other sectors, to see opportunities where others see restrictions, and to believe that every barrier can be penetrated, Linkner said in a session titled “Entrepreneurial Fire: Think and act like a startup (even if you’re not).” Leaders who think like startups can “judo-flip conventional wisdom” and find unexpected solutions to common problems, he added.

One example is Jessica Matthews, a Harvard University
student who in 2008 designed a soccer ball that generates
electricity as kids kick it, Linkner said. The “Soccket” prod-
uct was a quick way to solve the problem of rural residents
who were often forced to use loud, polluting diesel gener-
ators when their electrical power failed, he said. Matthews
soon went on to found a company called Uncharted Play
Inc. that distributes the ball and related devices.

As another example, Linkner cited the Dutch bicycle manufacturer VanMoof, which found that its electric bicycles were frequently damaged during shipping. VanMoof executives realized that delicate television sets with similar dimensions were seldom broken in transit, Linkner said. Instead of investing in expensive new packaging materials or “white glove” delivery service, the company simply printed a picture of a plasma TV set on its cardboard shipping boxes. Because drivers thought they were transporting fragile items, they were more careful in handling them. Incidents of damaged shipments soon plummeted, the company said.

Linkner said any company can achieve superior results by relying on the innate abilities of its employees. Human creativity is one resource that can’t be outsourced or automated, and it can never be depleted, he said.

“All of us are creative; we’re hard-wired that way,” said Linkner. “If we could embrace that creativity we had [as kids], we would become unstoppable,” he added.