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BETTER VISIBILITY WITH CONTROL TOWERS
Generating data is key to achieving better visibility, but
companies gain the greatest improvements when they
translate that data into “actionable planning,” says Vikram
Balasubramanian, senior vice president of product management at MercuryGate International Inc.
“Visualization itself is not a solution, unless it’s tied to the
business process it enables,” Balasubramanian says. “For the
Although many users have expressed interest in a “control
tower” to manage their supply chain data flow from a central
hub, the term is loosely defined, Balasubramanian says. At
the basic level, users simply practice exception management
and respond to missed deadlines or late shipments after they
occur.
