Valspar Commits to Four-
Year Title Sponsorship of
PGA Tour Event in Tampa
Bay
The Valspar Corporation and the PGA
TOUR have entered into a four-year
agreement for Valspar to become the title
sponsor of the Tampa Bay area’s professional golf tournament on the PGA
TOUR.
Named the Valspar Championship,
the tournament will be contested March
13-16, 2014 on the Copperhead Course
at Innisbrook, a Salamander Golf & Spa
Resort in Palm Harbor, FL. The Valspar
Championship will be the third of four
straight tournament weeks in Florida.
In addition to the sponsorship, Valspar
will join the PGA TOUR’s Official
Marketing Partner program and receive
the exclusive designation as “Official
Paint Supplier of the PGA TOUR and
Champions Tour.”
The PGA TOUR and the tournament’s
host organization, Copperhead Charities,
NC, has signed a four-year agreement to
become the tournament’s local presenting
sponsor.
“We are very pleased to announce
these multi-year agreements and look
forward to working closely with The
Copperheads to help Valspar become fully integrated with the tournament as the
title sponsor and BB&T as local presenting sponsor,” said Andy Pazder, chief of
operations for the PGA TOUR.
Headquartered in Minneapolis,
Valspar is a leading global provider of
paint and industrial coatings, offering a
broad range of coatings solutions, includ-
ing consumer paint products that are mar-
keted under the Valspar Paint and Cabot
brands. Valspar Paint views the PGA
TOUR partnership as an opportunity to
showcase its industry-leading paint prod-
ucts. In partnership with Copperhead
Charities, Valspar is also furthering its
commitment to enhancing the
quality of life in the communi-
ties it serves by ensuring that
proceeds from the tournament
benefit causes aligned to affordable hous-
ing and urban renewal. The PGA TOUR’s
viewership and demographics also further
enhance the reach of Valspar’s brands as
PGA TOUR tournaments are broadcast
in 225 countries and territories.
“Valspar is pleased to become title
sponsor of a classic tournament that will
provide a unique platform to connect our
brand with the PGA TOUR, which consistently produces some of the most exciting
and memorable golf tournaments in the
world,” said Gary Hendrickson, Valspar’s
chairman and CEO. “Partnering with the
PGA TOUR and Copperhead Charities,
we are proud to be doing our part to generate significant support for charitable
causes important to Valspar. The timing
of the event couldn’t be better as we look
forward to kicking off the unofficial start
of painting season.”
