Kerry Pianoforte, Editor
Taiho Paint Products Company, Ltd. was originally estab- lished in Japan in 1949 and in 1987 the company opened a factory in Taiwan. The
company established itself in
mainland China in 1992. Taiho
Paint currently has four manufacturing facilities; one in Japan,
one in Taiwan and two in China
(Dongguan and Shanghai).
Together these operations generated revenue $210.666 million in
2012. The largest of these operations is in Dongguan, which also
serves as the company’s headquarters and employs 1,132 people.
Shanghai employs 218, Japan 60 and Taiwan 30. General industrial and industrial maintenance, including wood coatings, make up
73 percent of revenue while the remaining 27 percent is attributed
to architectural and decorative coatings sales. In 2011 Taiho Paint
(Dongguan) invested approximately $2 million to expand production capacity by 50,000 tons. After implementation of the this increase, total production capacity for all of Taiho Paint’s operations is
expected to grow past 200,000 tons per year.
“Our history of development is now approximately 60 years and
during this time period we have been focusing primarily on the dis-
tribution and manufacturing of paints, raw material import and ex-
port and foreign investment,” said Chen Chunhua, general manager
at Taiho Paint. “We have acquired first class technology, equipment
and personnel in our professional
field, while at the same time our re-
search efforts have always been in
accordance with our determination
of protecting the global environ-
ment as well as preventing unneces-
sary waste of resources.”
The company has dedicated
considerable resources to de-
velop more environmentally
friendly products. “We are not
only devoted to upgrading our current product performance and
manufacturing process, we are also exploring new materials and
an innovative philosophy in order to create better products that
will be less harmful to health and more environmentally friendly,”
said Chunhua. “The stability of our quality has always been our
top pursuit and commitment to our customer.”
The company’s main market regions are in Asia, primarily
China, Taiwan and Japan. Taiho manufacturers wood coatings,
exterior and interior coatings, UV coatings, waterborne coat-
ings, metal coatings and plastic coatings.
Taiho Paint’s long-term strategy is to continue to produce
quality products and remain a leading paint manufacturer in the
Chinese market. “Taiho Paint has been the market leader in wood
and wall coatings,” said Chunhua. “Taiho Paint firmly and quickly
occupied the market by relying upon excellent brand image based
on high quality products and personalized professional service.”
The company said it will continue to focus its R&D efforts on
environmentally friendly products. “We are focusing on wood
coatings and building the market
segment, especially in waterborne
and UV coatings,” Chunhua said.
“We are also working on coatings
for car accessories, high-end elec-
tronics and other coatings research
and development. Taiho Paint will
shoulder the social responsibility
and corporate responsibility for
environmental protection, low car-
bon and humanities.” CW
With a focus on environmental responsibility and developing quality products and
professional service, Taiho Paint continues to be a market leader in China.
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Taiho Paint
