Strategies & Analysis
What is a Beta Test?
Beta testing is the process of subjecting
a product to testing by real customers in
their real environments prior to its release.
It adds a key dimension to quality testing,
with its unscripted use and wide variety of
environments that can’t be replicated in a
lab setting. SOURCE: Wikipedia
Why do it?
For product developers, beta testing results
in higher quality products, improved cus-
tomer satisfaction, better reviews, and in-
creased sales, reduced support costs, more
insightful product planning, and a more
positive brand image. For customers, beta
testing offers the unique opportunity to
help improve products they love in a com-
munity of like-minded people. SOURCE:
Wikipedia
There is normally not a first-time total
success and subsequent tweaking takes
place with the outside testing authority.
Assuming a product is “passed” by the
outside testing facility; it is ready to be
taken by the Marketing Department and
designated R&D/Product Manager to the
customer for its first outside Beta Test.
Close communications is mandatory since
procedural questions/results needs be addressed quickly and thoroughly.
There should be minimal surprises
to anyone person on the team as well
as within the targeted market/customer
base. There are many keys to successful product development in this process.
However, the one predominant key factor is having one function responsible for
“herding” the essential elements over and
through the critical test and communications hurdles. That function alone, should
be the responsibility of Marketing. CW