Wood Coatings
February 2014 www.coatingsworld.com Coatings World | 29
Wood coatings must withstand harsh conditionals and maintain their aestetic appeal. Customers are looking for a variety
of performance attributes in their wood coating products. The
products must not only be able to withstand harsh environments, but they must also offer unique color options. Browse
through any Big Box home improvement store and you will see
considerable shelf space dedicated to wood stains and finishes.
Wood coatings manufacturers must continue to innovate to rise
above the crowd.
Kozlowski of Thompson’s Water Seal noted that while decks
and outdoor living remain very popular, there is a lot compet-
ing for the homeowner’s attention and discretionary funds.
“We think a key driver in this category is innovation,” said
Kozlowski. “Giving consumers a faster, easier and more effec-
tive way to do something moves the needle.”
Sherwin-Williams’ reports that their customers rely on them to
provide the latest coating technologies that meet industry accepted
performance standards such as KCMA, AWI and BIFMA.
“In addition, end use customer expectations need to be met – such
as mar resistance and resistance to household chemicals,” said Fiorillo.
“We see the need to become a true partner with our customers by
offering innovative products as well as by going above and beyond
with value-added services such as training, inventory management,
Rust-Oleum Acquires Citadel Restoration
and Repair
Rust-Oleum Corporation recently acquired Citadel Restoration and Repair, Inc., a producer and marketer of premium concrete and wood deck floor coatings for both the commercial
and DIY markets. Terms of the transaction were not disclosed.
Citadel’s unique coatings for concrete floors combine the
benefits of lasting protection and beauty with quick return to
service and easy application, the company stated. The company’s Citadel brand is marketed to professional contractors,
while its Rock Solid brand is targeted to the DIY market. Citadel also offers a premium line of Rock Solid exterior wood care
products that provide performance advantages over conventional stains.
“Citadel has outstanding technology that we are excited
to bring to our customers both in consumer and industrial
markets,” Tom Reed, president of Rust-Oleum stated in press
release. Patrick Ilfrey, former owner of Citadel, will continue to
lead this business as part of Rust-Oleum.
“Recovery in the housing market has had a favorable impact
on our busines. Orders for residential furniture, wood building
products and kitchen cabinets also increased for us in 2013.”
Thompson’s Water Seal brand has launched an aerosol wood protector.
Photo courtesy of Thompson’s Water Seal.
