Hoover Color Corporation
HEADQUARTERS
P.O. Box 218
2170 Julia Simpkins Rd.
Hiwassee, VA 24347
Tel.: (540) 980-7233
Fax #: (540) 980-8781
E-mail: hoover@hoovercolor.com
Web: www.hoovercolor.com
Company Description
Hoover Color was established and incorporated in 1923 in New
York. Now located in the heart of the Blue Ridge Mountains of
Virginia, Hoover Color is adjacent to two major interstate highways—I- 77 and I- 81—putting it within a one-day drive of the
majority of the U.S. population. Hoover Color also has easy access to the ports of Norfolk and Richmond, Virginia, and
Charleston, SC.
The company owns 3,000 acres of land in and around
Hiwassee, where it maintains its mine sites, production facilities,
laboratories and corporate offices. The main complex comprises
66,000 sq. ft. of production and warehouse facilities, 4,000 sq.
ft. of lab space, and 3,600 sq. ft. of office area. The original plant
was built on this site in the early 1920’s, with the last major renovation and expansion completed in 1991.
Technologies, Products & Services
Hoover Color’s business includes the following areas:
Mining, Production, and Sales of Natural and Blended Iron
Oxide Pigments - From its inception, Hoover Color has been
blending pigments to rigid color specifications for their cus-
tomers. With the purchase of the Hiwassee facility in 1970,
Hoover Color also acquired mineral deposits, which made it fully
integrated in the mining and manufacturing of Siennas, Umbers,
and Ochres. These rich earth tones are the hallmark products for
Hoover Color, especially Raw and Burnt Siennas. Our product
range includes Natural and Synthetic Iron Oxides, Blended Iron
Oxides, Chromium Green Oxides, Van Dyke Browns, Tuscan
Blends and Complex Inorganic Pigments.
Distribution of Pigments (under the manufacturer’s label and manufactured to Hoover Color’s Specification in toll production agreements) - In
order to offer our customers a wider range of colors, Hoover Color has
reached agreements to distribute certain pigments and has contracted the
toll manufacturing of others. Various Synthetic and Natural Iron Oxide
pigments, Mixed Metal Oxides and Van Dyke Brown pigments are all
distributed in order to give our customers a complete range of inorganic
colored pigments.
Pigments for Colored Concrete Products - Hoover Color provides oxides of iron to produce yellows, reds, blacks and browns;
chromium oxides to produce greens and titanium dioxides produce whites. Oxides of cobalt and/or copper can produce various
greens and blues. All of these pigments are produced by Hoover
Color and comply with ASTM test method C979, “Pigments for
Integrally Colored Concrete.” Hoover Color uses a computerized color measuring system to measure these color variations
and publishes this information to its customers in a “Certificate
of Analysis.” This helps to ensure that the color variation is
within previously stated specifications..
Manufacture & Sale of the Hoover Automatic Muller - Since
the 1940s, Hoover Color has always been in the forefront of
color control, developing the Hoover Automatic Muller. The
Hoover Muller has since become the standard piece of testing
equipment for the pigment industry. It is also widely used in the
ink and cosmetic industries. The Hoover Muller has been recognized by ASTM and ISO as an approved way to prepare samples for color evaluations.
The Hoover Automatic Muller
provides a quick and easy
method for preparing a small
sample of pigment-resin dispersion. Glass plates that shear the
pigment into the resin are easily
cleaned by the solvent used in
solubilizing the resin. This piece
of equipment continues to find
new uses wherever incoming
pigment quality is a concern.
