Coatings World - October 2014

for families and celebrities alike.

Andrews is known for taking bold design concepts and infusing them with warmth, sophistication and a sense of home.

•Public Spaces Award Winner:
EverGreene Architectural Arts
The New York-based specialty contractor
and design studio is known for its work
in interior restoration, conservation, dec-
oration and new design.

• Commercial Interior Award Winner:
Martyn Lawrence Bullard Design
Bullard is a multi-award-winning Los
Angeles based interior designer and is re-
nowned for his broad range of styles and
eclectic, yet sophisticated and always in-
viting interiors.

•Eco Design Award Winner: Bergmeyer Associates, Inc.

Bergmeyer is a mid-sized architecture and interior design firm based in Boston, Mass., that is committed to sustainable design and environmental stewardship in its designs for residential and commercial spaces.

• Icon Award Winner: Mario Buatta
Internationally acclaimed New York-
based interior designer has a long and sto-
ried 50-plus years career designing homes
for clients in the world of entertainment,
business, fashion and high society.

Each honoree received a handcrafted glass HUEY sculpture. Since its inception, the HUE Awards has been Benjamin Moore’s signature event recognizing exceptional use of color in architectural design. Past HUE Awards recipients include Jamie Drake, Envision Design, David Rockwell, STUDIOS Architecture, Make It Right, TVS Interiors and Clive Wilkinson.

PPG Highlights Electrocoat
for Fasteners in Shanghai

PPG Industries’ industrial coatings business recently highlighted its electrocoat series for the fastener market in Shanghai.

In the meeting attended by representa-
tives from leading automobile manufac-
turers and the media, PPG discussed its
industry-leading electrocoats and their
advantages in protecting fasteners.

“The fastener market has been a strategic focus for PPG in recent years,” said Jack Jiang, PPG general manager, specialty product group, China. “Through interactive events like this we can showcase the excellent performance of our products and thereby accelerate the rollout of our electrocoat products to the fastener market across the country.”

BASF’s Product Portfolio Evaluated for Sustainability In order to better help its customers align environmental and societal aspects with business success, BASF has developed a new process for steering its portfolio based on sustainability criteria. The Sustainable Solution Steering method is used to systematically review and evaluate the sustainability aspects of the approximately 50,000 relevant product applications in the company’s portfolio, which represent sales of € 56 billion. The benefit: This externally validated process makes it possible to measure the products’ contribution to sustainability within their various markets and industries and to increase this contribution through targeted st EPS.

Over the past three years, BASF has analyzed more than 80 percent of its portfolio of approximately 50,000 specific product applications. The data shows, for example, how a product contributes to cost effectiveness and resource conservation as well as to health and safety. The concrete sustainability requirements of various customer industries are taken into account as well as regional differences. Finally, the process determines the extent to which BASF solutions can accommodate these needs.

Based on the results to date, the ana-
lyzed product applications have been
sorted into four categories:
• Accelerators make a substantial con-
tribution in the value chain to sustainabil-
ity. 22 percent of the analyzed products
by sales are in this category.

• Performers are solutions that meet the standard market requirements for sustainability. Around 73 percent fall under this category.

• For the Transitioners , specific sustainability issues have been identified and concrete action plans defined. These recommendations are in the process of being implemented. Around 4. 5 percent of the analyzed products are currently in this category.

• Applications with a significant sustainability concern are labeled Challenged. BASF is developing action plans for these products in order to find improved solutions. This currently ap-plies to 0.5 percent.

Sustainable Solution Steering aims to increase the number of “Accelerator” solutions in the long term in order to further improve the sustainability profile of both BASF and its customers. That is why the product portfolio is under continual review – which means that this four-catego-ry segmentation is also subject to change, for example, in response to altered market requirements or new legislation.

The whole product portfolio will have been analyzed by the end of 2014. With this new method, BASF continues to drive its “We create chemistry” strategy. “It is becoming increasingly important to our customers to be able to combine economic, environmental and societal demands. We see this development as a business opportunity for BASF, and intend to seize it in a targeted manner. This approach forms an integral part of our corporate purpose: ‘We create chemistry for a sustainable future.’ By analyzing our entire portfolio with respect to sustainability and systematically expanding on especially sustainable solutions, we underscore this endeavor,” said Kurt Bock, chairman of the Board of Executive Directors of BASF.

PPG Extends Partnership of
FenderBender Live

PPG Industries’ automotive refinish business has again been named the exclusive paint sponsor of FenderBender Live, FenderBender magazine’s website for coverage of the 2014 NACE and SEMA Show events. This is the fourth consecutive year PPG has been a sponsor of the site, which can be found at fenderbend-erlive.com.