Interior Architectural Coatings
January 2014 www.coatingsworld.com Coatings World | 31
only good for the environment, but that they meet
stringent performance standards.
Dunn Edwards’ “greener by design” mission
is to provide the best performing paint and related supplies in a way that preserves the environment, conserves energy and material resources
and protection human health and safety. This
includes low and zero VOC paints, zero VOC
colorants, EG-free paint and coatings produced
in the world’s first LEED Gold-certified manufacturing plant.
Sherwin-Williams ColorCast EcoToner colorants, used to tint Emerald Emerald Paints and
all other Sherwin-Williams latex and water-based
coatings, do not add to the VOC content of any
coating when tinted. While conventional industry
tint systems can affect paint thickness and consistency, ColorCast Eco Toner colorants maintain the
paint’s full body after tinting, for maximum performance. Sherwin-Williams ColorCast Eco Toner
colorants are certified to GREENGUARD standards for low chemical emissions into indoor air
during product usage.
New Products
Sherwin-Williams has launched a number of
new products for the interior architectural coatings market.
Emerald Interior Acrylic Latex Paint and
Emerald Exterior Acrylic Latex Paint deliver best-in-class overall performance and industry-leading
technology for premium paint jobs that demand
both beauty and durability, giving professionals the
quality and reliability they need.
This interior paint provides exceptional hide,
coverage, durability and washability with outstanding scrub, stain, block, water spotting and
burnish resistance. It also contains antimicrobial
agents that inhibit the growth of mold and mildew
on the paint surface.
Emerald Interior Paint is available in all
Sherwin-Williams colors and custom tints in
matte, satin and semi-gloss. The paint is certified to
GREENGUARD standards for low chemical emissions into indoor air during product usage. To learn
more, see greenguard.org.
Emerald Interior meet the most stringent VOC regulations and are self-priming with a smooth, uniform appearance. The paint is suitable for a wide range of residential
and commercial applications including hotels, offices and
home interiors.
Sherwin-Williams enhanced Harmony Interior Acrylic
Latex Paint features innovations that help eliminate com-
mon odors and promote better indoor air quality by re-
ducing airborne concentrations of formaldehyde and
other aldehydes. Once the paint has dried, Harmony’s
Formaldehyde Reducing Technology helps reduce the lev-
els of volatile organic compounds (VOCs) from potential
sources like insulation, carpet, furniture, fabrics and other
building materials.
In addition to its odor eliminating and formaldehyde reduc-
ing technologies, Harmony Paint contains anti-microbial agents
to inhibit the growth of mold and mildew on the paint film and
related bacterial odors – helping to extend the life of the paint.
Harmony Paint also delivers great hide and a durable finish that
can withstand frequent washings.
“Customers look for key performance
characteristics such as hide, stain
resistance and flow and leveling.
Increasingly, customers are also looking
for ease-of-use and we see the success
of self-priming paints.”
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