CHINACOAT2013 Closing Report
January 2014 www.coatingsworld.com Coatings World | 41
emulsions, EVA polymers, vinyl acetate monomer (VAM)
and solvents for use in coatings and adhesives applications
at CHINACOAT.
Highlighting their solutions for architectural paints,
Celanese is also showcasing its EcoVAE line of vinyl acetate ethylene (VAE) emulsions for use in ultra-low odor,
low VOC (volatile organic compounds) decorative paints.
In addition, Celanese is showing its VAE emulsions for use
in waterproofing coatings, which are also low odor and
low VOC.
In discussing their solutions for automotive paints,
Celanese is highlighting its Polysolvan O solvent for use in automotive paints. Because of its very low volatility, Polysolvan
O is used chiefly as a paint additive in the form of a highly
effective flow agent.
Mark Oberle, senior vice president, Celanese, took the time
to sit down with Coatings World at the show and explain that
this has been a big year for the company.
“This is likely to be a record year for our emulsions globally,”
Oberle said. “From a demand standpoint we are seeing growth,
especially in the non-commodities base. There’s also a lot more
going on outside the bulk commodities particularly with plastic
and emulsions.”
The focus for Celanese this year is the one brand approach to
the market, according to Oberle.
“I think the big difference is in how we’re approaching our
customers going forward. And it is likely to be wider portfolios
of solution options than our customers have seen in the past. I
think the big message for me is for people to come and discover
what the entire Celanese portfolio is and see what we can offer
when we get all our business together.”
Celanese sales, marketing and technical specialists were
available throughout the exhibition to answer questions re-
garding EcoVAE emulsions or the company’s other offerings at
booth 3E41-48.
Troy Corporation exhibited at CHINACOAT in Hall E4,
Zone 7, Booth 4G21-26. The exhibit highlighted how Troy can
assist Asia-Pacific customers to reach performance and cost targets through exceptional technical service and use of advanced,
high-performance products, some of which are developed specifically for the Asia-Pacific region.
“With a broad line of innovative, high performance
Polyphase and Troysan dry-film preservatives, Mergal wet-state preservatives, and Performance Additives, Troy offers
manufacturers the opportunity to exceed their performance
goals and achieve cost savings at the same time,” said Don
Shaw, vice president and general manager of Troy Asia.
“Visitors to the Troy stand will find information on unique
products and services that can add value to their paints and
coatings, providing performance and financial advantages
over their competition.
Troy also presented Polyphase and Troysan preservatives
at CHINACOAT, which address some of the biggest con-
cerns of the paint and coatings industry in the Asia-Pacific
region, namely low cost-in-use, long-lasting performance in
tropical climates, and favorable environmental attributes.
“Troy is dedicated to Asia, and we will continue to develop
the products that will enable our customers to succeed in
their markets,” said Shaw. Troy maintains multiple field
testing sites in Asia for the evaluation of the full line of dry-
film preservatives to ensure dependable film protection in
end-use coatings.
Lonza Materials Protection offers Asian markets two new
multi-active blends of Densil antimicrobial for use in exterior
paint, coatings and related building projects. The Densil ZOD
and Densil FAZ antimicrobials were developed to address the
unique challenges faced by coatings formulators, particularly
in tropical environments where mold, mildew, algae and other
contaminants deface and damage painted surfaces. With regulatory approval in key Asian nations, Lonza’s new Densil products
are innovative blends of proven actives that offer broad-spectrum antimicrobial properties and other benefits, according to
the company.
The biocidal blends protect painted and coated surfaces
from fungi, such as mold and mildew, as well as algae and
many forms of bacteria. In addition, the additives are chemically stable, do not affect paint applications, such as viscosity and drying times, and deliver long-lasting film protection.
They are also effective on a diverse array of substrates, including wood and stucco.
Like Lonza’s Zinc Omadine ZOE antimicrobial, the new
Densil products contain Zinc Omadine antimicrobial and
use a proprietary, color-stable technology. The concept behind the products is to complement the durable, long-term,
controlled-leaching, low-water solubility properties of Zinc
Omadine antimicrobial with a secondary, more water soluble fungicide.
Solvay Novecare had a wide variety of new products on display at CHINACOAT2013, including its two new Rhodoline
specialty paint additives.
“At this year’s show, we are showcasing two new innova-
tions in our line of specialty paint additives – Rhodoline OTE
(Open Time Extender) and Rhodoline FT (Freeze/Thaw stability
additive,” said Marc Teo, Asia Pacific regional market director,
Solvay Novecare Coatings. “The OTE product extends the time
before paint dries, enabling better control in achieving an even
coat of paint, among other benefits. The Rhodoline FT product
prevents paint from freezing in cold temperatures, which is a
problem especially prevalent in China and other geographies
with cold climates. Both of these specialty additives are APE-
free and contain zero VOC.”
Apart from Rhodoline FT and Rhodoline OTE, Teo said that
Solvay is showcasing two other solutions, Sipomer Cops 3 and
ABEX DBR.
CHINACOAT2014 Guangzhou
CHINACOAT2014 Guangzhou will be held on Dec 3-5, 2014
in the China Import and Export Fair Complex (Canton Fair
Complex). For more info on CHINACOAT visit
www.chinacoat.net. CW
