10: 30 am
Session 13:
Waterborne Coatings
Chair: Michael Johnson,
Dow Coating Materials
9:00 - 9: 30 am
13.1 Low-VOC Waterborne Alkyd
Emulsion: New “Green” NPE-Free
Emulsifying Agents
Silmar Barrios,
Oxiteno, Brazil
9: 30 - 10:00 am
13.2 New Reactive Emulsifiers for
Waterborne Alkyd Coatings
Charles Palmer,
Ethox Chemicals
10:00 - 10: 30 am
13. 3 New High-Performing
Polymeric Grinding Resins for
Decorative & Industrial Coatings
Gary Kline,
Allnex
11:00 - 11: 30 am
13. 4 Breakthrough Waterborne
Technology Brings Alkyd Back to
the Road
Jamie Dziczkowski,
Reichhold
11: 30 am - 12:00 pm
13. 5 Innovation in Benzoate
Technology for Coatings
Applications
William Arendt,
Emerald Kalama Chemical
12:00 - 12: 30 pm
13. 6 Stir-In Carbon Blacks for
Waterborne Coatings
Qingling Zhang,
Cabot
WEDNESDAY MORNING S C H E D U L E April 9, 2014 | 9:00 am – 12: 30 pm
12: 30 pm
Modeling White Hiding Power Helps Deliver
Decades of Innovation
John W. Hook, III
As coatings technology changes to meet complex
market and societal demands, innovation and collaboration by paint manufacturers and suppliers are
essential parts of any successful new product launch.
Such innovation and collaboration rely on a variety of
mathematical and conceptual models that help our
technical community create, transform, and communicate new technology. Examples of this are the
new technologies affecting the white hiding power
of paints that have emerged over the past several
decades, such as TiO2 coatings and treatments,
polymeric opacifiers, new extenders, latex binders,
dispersants, thickeners and TiO2-polymer composites.
They have improved the efficiency, economics, and
environmental impact of providing high-hiding, high-quality coatings. Throughout this process, conceptual,
statistical, theoretical, semi-empirical, and simulation modeling approaches have contributed to the
revolutions in modern hiding technology.
