According to a study by the consulting
firm Kusumgar, Nerlfi & Growney, the
global consumption of coatings was 80
billion pounds in 2013 valued at $120
billion. The industry has recovered from
the 2008-2009 global recession and a five
percent average annual rate of growth
is forecast through 2018. This modest
rate of advance is being propelled largely by the strong growth in the emerging
economies of the Asia-Pacific region.
Consumption in Asia-Pacific, particularly
China and India, has surged and is up
by approximately 50 percent in pounds
from 2008.
The Asia-Pacific region is the leading
coating consumer with 45 percent of the
volume and 40 percent of the value in
2013. Growth is placed at 8 percent/year
and its share is projected to rise to 51 percent of the pounds and 46 percent of the
dollars in 2018. China is 58 percent of
the region’s volume and India 13 percent.
Europe is the second largest coating
outlet taking 24 percent of the volume
and 28 percent of the value in 2013. A
mature two percent annual rate is forecast with growth in Russia, Turkey and
other Eastern European countries expanding faster. North America took
17 percent of the global poundage and
21 percent of the dollars. Like Europe
growth is mature and a one percent annual rate is forecast through 2018.
South and Central American coating
usage in 2013 represented eight percent
of the total coating poundage and six
percent of global value. Here growth is
expected to be five percent per year over
the next five years. Coating usage in this
region is being driven principally by a
six percent/year increase in Brazil which
accounted for two-thirds of the region’s
volume in 2013.
Throughout the world regulations and
consumer demands continue to augment
the growth of cleaner coating technolo-
gies such as water-based, powder and
radcure. Water-based (WB) technology
leads in volume in 2013 with a 52 per-
cent share of the pounds and is second
in value with 40 percent of the dollars.
Some 85 percent of the WB pounds were
architectural paints where the technology
continues to capture share from SB types.
Solvent-based (SB) paints were 41 percent
of the worldwide volume and 48 percent
of the value in 2013. Industrial applica-
tions were 68 percent of the SB pounds
and 80 percent of the dollars. Powder,
radcure and other 100 percent solid liq-
uid coatings are found in industrial ap-
plications and combined for 7 percent of
the pounds and 12 percent of the value
in 2013.
The top 25 suppliers of coatings
combined for 54 percent of the sales in
2013 and the top 100 two-thirds. The
top 100 suppliers of architectural paints
held three-quarters of the sales in 2013
and the top 100 suppliers of industrial
coatings 65 percent. There were 14 com-
panies with coating sales in excess of $1
billion in 2013; two companies had sales
over $10 billion.
Research and Markets:
Booming Paint Industry in
India Report Provides Data
Forecasts for 2015-16
Research and Markets has added the
“Booming Paint Industry in India” report to their offering. Over the past
few years, the Indian paint market has
substantially grown and caught the
Global Consumption of Coatings
Reaches 80 Billion Pounds
