American Coatings Show & Conference Visitor Guide
March 2014 www.coatingsworld.com Coatings World | 81
The American Coatings Show and Conference will be held April 7-10, 2014 at the Georgia World Congress Center in Atlanta, Georgia.
Held in partnership with the American Coatings
Association (ACA) and Vincentz Network – the organizer of
the European Coatings Show and Conference – the American
Coatings Show and Conference (ACS/ACC) is an exhibition and
technical conference designed as a sister event to the European
event. The conference is a two-day event providing a forum for
the foremost scientific minds in the industry, featuring scientific
papers and speakers. The show is a marketplace for presentation
of products and services for the production of high-grade and
competitive paint and coatings.
During the show, exhibitors will be making short presentations about the latest products and services for the paint and
coatings industry. These presentations at the ACS will allow
attendees to gain first-hand knowledge about the industry’s
latest product developments. In 15-minute segments, the exhibitors will discuss innovations in technical product properties
and market trends. To focus interests, the presentations will be
grouped by topic. Each presentation will be followed by a brief
discussion between attendees and speakers. Admission to these
lectures is free.
American Coatings Conference
Held April 7-9, the American Coatings Conference (ACC) will
feature 96 presentations in 16 sessions as well as a poster session and a plenary session, where the American Coatings Award
will be presented. The focus of the conference is “Designing the
Future: Innovative Solutions for Coatings.” The conference will
also feature the Mattiello Lecture, an interactive poster session,
11 focused pre-conference tutorials, and the presentation of the
American Coatings Award and the Roon Award.
The American Coatings Award will be bestowed upon
the most outstanding technical presentation at the American
Coatings Conference. Selected and sponsored by ACA and
Vincentz Network, it is endowed with a $2,500 cash award
along with a sculpture. The winner of the American Coatings
Award 2014 will be presented at the conference Plenary Session
on April 7.
The ACC will commence with a keynote presentation given
by Dr. Charles F. Kahle, II, chief technology officer and vice
president, Coatings R&D at PPG Industries. Starting with a
wide lens on the future, Kahle’s address will explore the usual
technology drivers that are shaping current coatings technology
innovation, such as end-user requirements, broader sustainabil-
ity demands and critical environmental considerations. From
this baseline, the address will explore the dynamic changes
driven by energy cost and availability, and how these changes
are shaping the future of coatings technology. From the price of
oil and the need for greater energy efficiency for customers, to
the role of shale gas and fracking technology on raw material
supplies, to bio-based raw materials and new pathways for criti-
cal feedstocks, “the changing energy profile has everything up
for debate” in the coatings industry’s drive to innovate.
Another highlight of the ACC will be the Mattiello Lecture,
which will be given Wednesday, April 9. This year’s lecture,
“Modeling White Hiding Power Helps Deliver Decades of
Innovation” will be given by Dr. John W. Hook III, retired
senior research fellow at Dow Coatings Materials (formerly
Rohm & Haas).
Hook is a distinguished scientist who has made significant
contributions to the paint and coatings industry over the course
of his 32-year career. He joined Rohm & Haas in 1979 as the
applications lead for the development and commercialization of
the ROPAQUE Opaque Polymer platform, which he led through
its first two generations: ROPAQUE OP- 42 and OP- 62. This
early work led to the first of his two Roon Foundation Awards
in 1984.
During his career, Hook focused his efforts on the evolution
of a computer program that would become an expert system for
paint formulation and accelerate the adoption of opaque poly-
mers. The resulting expert system remains in use today, helping
formulators predict paint properties and take the guesswork out
of formulation.
Hook returned to the work he had done for the opaque poly-
mer platform, and subsequently led the launch of the break-
through EVOQUE Pre-Composite Polymer Technology, which
was designed to help formulators further optimize the hiding
efficiency of titanium dioxide.
Hook received his B.S. from the University of Chicago and a
Ph.D. in Physical Chemistry from the University of Illinois. CW
See page 82 to view the Conference Schedule. >>
