Coatings World - March 2016

design, as well as a wide range of
standard RAL colors in a variety
of gloss grades and textures and
many metallic powders – more
than 1,000 different combinations in to-
tal. They can apply these colors and tex-
tures to objects online.”
Visitors to the COLOUR it website
can access the standard tool in their web
browser, or can scan a QR code to access
it on their mobile device. The standard
version of the tool offers a preview of
Alesta and Teodur powder coatings’ col-
ors. Once the COLOUR it tool is open,
the new content allows users the option
of viewing a new, helpful step-by-step
guide that clearly illustrates the tool’s
many functions. Users can choose to
mock-up a range of architectural façades
or design objects, which will be updated
twice a year. They can then view and
compare their chosen colors.

In addition to viewing and compar-
ing different colors and textures, users
can now also view colors in a range of
different moods, including metal, nature,
wood and mineral. After colors have been
viewed and compared, users can request
up to five free colour samples directly
from Axalta.
“We also offer COLOUR it with dif-
ferent levels of customization so that our
customers are fully able to support their
end-users to achieve the best powder
coating solution,” says Koenigs.
The COLOUR it website’s refreshed
design aims to offer inspiration and ideas.
Colour in Architecture, a new section of
the website, houses a series of videos,
called Talking About Colours, in which
leading European architects discuss the
importance of colour in design projects.
Koenigs concluded, “The combina-
tion of the COLOUR it website and the
comprehensive COLOUR it tool means
we put our customers first and give them
as many options as we can when they’re
choosing powder coatings.”
The updated COLOUR it tool is cur-
rently available in English, German,
Polish, French, Italian, Dutch, Swedish
and Spanish, and can be found at www.
colourit.axaltacs.com.

Sherwin-Williams to Grant
$1 million to CWRU to
Support Research in
Coating Technologies

The Sherwin-Williams Co. announced plans to commit $1 million toward materials research through the Institute for Advanced Materials (IAM) at Case Western Reserve University.

With the commitment, the Cleveland-based producer of paints and coatings combines nearly 150 years as an international leader in materials and coatings with Case Western Reserve’s extensive research in advanced materials and polymers. The funding will support collaborative projects with Case Western Reserve faculty and graduate students aimed at creating innovative designs in coating technologies.