Olympic Paints and Stains pro-
vided more than 125 gallons of
paint and stain for the home in
various soothing neutral tones,
“We love the rich and varied palette
of the cottage. Consumers can easily
recreate this home’s look by balancing
bright, cheerful hues like yellow, green
and blue with subtle neutrals such as
taupe and grey,” said Lia Gancas, senior
brand manager, Olympic brand of PPG
Architectural Coatings. “In addition to
a beautiful palette, the Olympic Paints
and Stains brand offers high-quality,
durable coatings that withstand wear
for years to come.”
Refined neutrals, which transform
along with the day’s light, lend warmth
to the cozy, Craftsman-style bungalow.
Using Olympic ONE paint for the interior
and exterior surfaces, the home’s palette
includes varying shades of grey, includ-
ing Quill (D16-2), Stormy Weather (D16-
3), Submarine (D64-5) and Whispering
Wind (D16-1), paired with scrumptious
tans such as Crumb Cookie (C20-1),
Toasted Almond (D13-2), Cornmeal
(B12-2) and Butter (A11-3). These tones
tie in seamlessly with the exterior stain
– Olympic ELITE WOODLAND OIL
coating in Mountain Cedar, which is a
transparent, medium-toned brown that
Chicago Fire Announce Multi-Year Jersey
Partnership Deal with Valspar Corporation
The Chicago Fire Soccer Club announced a multi-year partner-
ship with Valspar Corporation, a global leader in the coatings
industry, which will be the organization’s new jersey partner be-
ginning in 2016. The partnership includes branding on all Club
jerseys, as well as integration into a host of fan and community-
based initiatives. Valspar will also serve as the ‘Official Paint of
the Chicago Fire.’
“Valspar is a globally recognizable organization with Chica-
go ties and it was important for us to find a jersey partner that
embodies the core values of our Club,” said Chicago Fire Chief
Operating Officer Atul Khosla. “The company shares our sense
of passion and inclusiveness, and it is an honor for us to place its
logo alongside our badge. A collective commitment to our fans
and community was also an important feature of the partnership,
and we look forward to working with Valspar in the coming years.”
“Valspar is honored to partner with the Chicago Fire, which
presents a wonderful opportunity to engage the local commu-
nity, but also offers us international visibility thanks to soccer’s
incredible global presence” said Valspar Vice President and
General Manager of North American Consumer Products Aaron
Erter. “Major League Soccer’s popularity continues to grow by
leaps and bounds. We’re thrilled to be part of the Fire Family
and look forward to the collaborative efforts ahead.”
Additional partnership highlights include:
• Valspar logo will adorn jerseys worn by the first team, all
nine Academy teams and 15,000 Fire Juniors players
• Valspar will support all Soccer in the Community initiatives,
including all camps, clinics and appearances that total
more than 20,000 touch points each season
• Valspar will receive entitlement of the stadium’s stage for
home games beginning next season
• Valspar will become a Cornerstone Partner at The Private-
Bank Fire Pitch, the Fire’s new, $20m soccer facility on Chi-
cago’s North Side
• Valspar will support the award-winning Chicago Fire Foun-
dation and its P.L.A.Y.S. program, which serves more than
500 at-risk children annually
As a paint and coatings company, Valspar is keenly aware of
the color and traditions that are so much a part of soccer culture.
With that in mind, it extends an offer to provide supplies to sup-
porter groups for the production of banners, overheads, and oth-
er visual displays of support for the Fire. It will also team up with
Fire staff, players, supporters and community to paint one mural
in a Chicago neighborhood each season of the partnership.
“We take pride in working with our partners to help improve
the local community,” said Erter. “Through our work with the
Chicago Fire, we hope to enhance the spirited and inclusive
nature of the soccer community and support valuable, philanthropic activities that are so much a part of that culture.”
