access to global channels. With
established manufacturing relationships in China, expanded
expertise beyond industrial
adhesives and strengthened supply networks, H.B. Fuller delivers more choice
and value to customers looking for a
high level of collaboration. The acquisition also introduces H.B. Fuller as a supplier in several markets and applications,
providing manufacturers global access to
new and expanded resources.
Axalta’s Global Automotive
2015 Color Popularity
Report Shows White to be
Worldwide Number One
Axalta Coating Systems has released
its Global Automotive 2015 Color
Popularity Report which shows that
white continues to increase in popularity
and holds onto the top position worldwide. Since overtaking silver in 2011,
white has continued to gain in popularity
on all vehicle types.
“Since 1953, Axalta’s colour popularity data has been an important tool in
partnering with vehicle manufacturers to
forecast the designs and color preference
that will engage customers in the years
to come,” said Nancy Lockhart, color
marketing manager for Axalta in North
America. “For the fifth consecutive year,
white is the world’s most popular colour.
However, we did see some pockets of
colour when we looked across regions.
Red makes up ten per cent of the South
American market, mid-shade blues are
significant in Europe and bright blues
gained popularity in North America.”
World Colors
• Silver levelled out after declining for
four years and remains at 13 percent.
• Blue remained steady over 2014, while
other rich colors declined.
North America
•At 11 percent, no region likes red
more. Axalta’s 2015 North America
Automotive Color of the Year, Radiant
Red, reflects this preference.
• Blue increased in popularity to a total
of eight percent of sales.
South America
• White is the region’s most popular co-
lour; no colour in any region is more
popular.
• Silver is the second-most popular.
Europe
• The continent shows the highest amount
of blue at nine per cent with much inter-
est in sporty mid-shade blues.
• Holding 21 percent of the market, no
region likes black more. Of interest are
the luxurious sparkling black shades
for intermediate and large cars.
Asia
• The region showed a three percent in-
crease in beige/brown.
• In China alone, white gained in popularity by 19 percentage points.
According to Lockhart, automotive colour popularity provides a valuable look
back at how consumer colour preferences
changed over time.
“Axalta’s colour trend forecasting
team researches the expected colour preferences of tomorrow,” said Lockhart.
“The next generation of global automotive colors will offer a variety of colors
with highly chromatic bright reds, rich
blues and vibrant violets. Niche colors are
forecasted on small cars in unique shades
of pale blue, green and gold. Warm hues
are gaining popularity in earthy tones of
green, bronze, red and beige. Finally, cool
shades are holding interest in white, grey
and black.”
IFS Coatings Launches New
Website
IFS Coatings has relaunched its website
www.ifscoatings.com. The new website has been designed to provide the a
user-friendly experience with improved
navigation and functionality throughout,
