Coatings World - July 2015

axalta.co.uk/apprenticeship-programme. Alternatively they can contact Charlotte Coombes, Administration Assistant for Axalta Coating Systems in the UK, at + 44 1707 518009. A free information pack about the program is available on request.

HOMAX Popcorn Ceiling
Texture Desiged to Help
Contractors Increase
Productivity

The HOMAX brand of PPG Industries provides the ideal solution for quick and effective ceiling repair, a process that is typically challenging and time-consuming. In order to help contractors increase productivity, the Homax brand offers PRO GRADE popcorn ceiling texture products with INVISIBLE REPAIR capabilities that simplify popcorn ceiling repair and provide a time-saving solution.

The advanced formula of Pro Grade popcorn ceiling texture replicates commercial popcorn texture aggregates typically found in homes, apartment buildings, hospitals and other residential and commercial structures. The product delivers Invisible Repair capabilities that match existing textures so the new texture blends seamlessly. As a result, contractors can achieve a professional texture match up to four times faster than with traditional repair methods, and with up to four times the coverage provided by traditional aerosols. Pro Grade popcorn ceiling texture can be used for popcorn ceiling repair projects, fixture removal repair, or to complete punch lists or patches.

“One of the biggest concerns for the
contractor or property manager is match-
ing the existing ceiling texture without
sacrificing too much time on the job,”
said Mark Hembree, senior marketing
manager – adhesives, sealants and finish-
ing systems, PPG Architectural Coatings.
“Pro Grade popcorn ceiling texture
solves those problems by providing the
convenience of an aerosol and a profes-
sional, seamless match in less time, with
less mess and hassle than with traditional
gun and hopper methods.”
With a patented ergonomic grip
designed to provide comfort and control,
Pro Grade popcorn ceiling texture is easy
to feather into existing popcorn ceiling
textures and covers up to eight square
feet. In addition, the texture can be ready
to paint in 24 hours, if desired.

With packaging that allows for easy storage, one container of Pro Grade popcorn ceiling texture can be used on multiple projects. After use, simply turn the integrated safety lock to store and reuse leftover texture for future jobs.

The Pro Grade popcorn ceiling texture product is available in 14-ounce aerosol cans at independent paint and home improvement dealers, PPG PAINTS stores and home center locations nationwide. The Homax Pro Grade family of aerosol textures also includes Pro Grade orange peel oil-based, Pro Grade orange peel water-based and Pro Grade knockdown aerosol wall texture products, which also provide an efficient solution for contractors.

Goodyear to Use AGILON
Performance Silica by
PPG to Improve Tire
Performance

PPG Industries has announced that Goodyear Tire & Rubber Company has contracted to use AGILON performance silica by PPG to increase the fuel efficiency of its tires. Goodyear will first use the next-generation reinforcing filler developed by PPG in EFFICIENTGRIP tires, a line of high-performance sport-utility-vehicle (SUV) tires debuting in Latin America. Goodyear plans to incorporate Agilonperformance silica into future high-value-added tire launches in other regions in 2015.

Anup Jain, PPG vice president, specialty coatings and materials, said PPG is pleased to add Goodyear to the growing list of manufacturers incorporating Agilonsilica-based solutions into tire and other rubber compounds. “Goodyear is a valued partner with a long history of setting trends in new product development and the use of new technologies,” he explained. “We look forward to supporting Goodyear in its tire advancement efforts with the use of Agilon performance silica.”

Soothing Blues Create
Optimism in the Home,
According to Glidden Paint
by PPG

Puerto Rico home trend color forecasts for 2015 feature soothing yet bold blues, according to experts at GLIDDEN paint, a brand of PPG Industries’ architectural coatings business.

Societal and consumer trends in 2015 point to the idea of hope. Color experts selected Caribbean Sea (56BG 23/355) as the Glidden paint Color of the Year for 2015 due to its soothing, optimistic and vibrant tones.

Misty Yeomans, color marketing manager, PPG Architectural Coatings, describes the medium blue as “ reminiscent of ocean waters and endless horizons,” similar to beautifully saturated Caribbean seas and cloudless skies. With hues reminiscent of mosaic stones, the color has a noticeably bohemian and laid-back coastal feel.

Yeomans recommended incorporating Caribbean Sea into the home on an accent wall or on backs of bookcases. In addition, using it on the wall at the end of a hallway can create interest, reduce the tunnel effect, and ultimately brighten up a room. The vibrant hue pairs well with complementing whites, neutrals, yellow or golden hues, or with black and white patterns for a modern and fresh look, according to Yeomans. Complementary colors can be incorporated in the form of furniture, decor items or trim paint colors.

“By incorporating vibrant, attention-grabbing blues in the home, consumers are sure to feel a sense of hope and enthusiastic optimism, resembling that of a horizon or endless waves in the ocean,” Yeomans explained.

The Glidden paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints developed and marketed under the Glidden brand decades ago to today’s broad assortment of versatile paints, Glidden paint makes it easy for consumers and paint contractors to turn inspiration into action and add color to people’s lives.