MIDO Coatings
Alexandria, Egypt
www.midoco.com80
PRIVATE COMPANY
YEAR ESTABLISHED: 1979
REVENUE: $103 million
MARKETS SERVED
• Automotive coatings (car refinishes)
• Wood coatings • Decorative coatings
KEY EXECUTIVES
Aly Ghaly, president; Omar Ghaly, vice
president; Ramy Galal, board member;
Catings technical directors: Mohamed
Awad, Mohamed Farouk, Sheikh Elarab
Abd El Aziz, Hisham Eltoukhy.
Founded in 1979, MIDO (International Group for Modern Coatings) is a leading Egyptian company for high quality paints and coating products for a variety of applications. The
company develops, produces, and distributes specialized chemical
products for many areas of application in the automotive, decorative
paints, wood coatings, printing inks, and other different industrial
products. The company recently established three overseas branches
in Kenya, Sudan and UAE. The company adopted an ambitious penetration plan to establish this new entry model and overcome a lot of
logistics and trade barriers which held back the growth of Egyptian
presence in these markets as a model, it will be replicated in selected
markets across the region in the future within MIDO international
expansion plan for the future.
Boero Group is Italy’s paint and coatings leader in the mar- kets its serves. Architectural and decorative paint brands in the ;rm’s portfolio include Boero Colori; Rover Attiva; and
Grandi Super;ci. Yacht brands include Boero Yacht Paint; Vene-ziani Yachting and Attiva Marine. The marine category offers the
Boat brand. Boero Group operates two manufacturing facilities.
Boero recently introduced Rovertherm coat systems for energy ef-;ciency in buildings and it also launched a water-based wood coatings range.
PUBLIC COMPANY
YEAR ESTABLISHED: 1831
REVENUE: $107 million
MARKETS SERVED
• Decorative coatings • Maine coatings •
Yacht coatings
KEY EXECUTIVES
Giorgio Rupnik, CEO and director;
Giampaolo Iacone, director of
administration, finance & control and
director; Pietro Bianchini, operations
director.
79Boero Group Genoa, Italy www.gruppoboero.it
Asahipen Corporation engages in the manufacture and sale of various paints and coatings, painting tools and wallpaper products in Japan. The company offers water-based, oil-based, anti-rust, spray, gloss varnish, wood, hobby craft and business paints. Asahipen Corporation markets its products through
dealers, government agencies, and other outlets in China, Hong
Kong, Taiwan, and southwestern Asia. The company was formerly
known as Asahi Paint Company and changed its name to Asahipen
Corporation in 1965. Asahipen Corporation was founded in 1940
and is headquartered in Osaka, Japan. Asahipen Groups are organized into many paint-manufacturing subsidiaries including Asahipen Corporation, Daiho Tokyo Inc., Asahipen America Inc. and
in the ;eld of UV ;nishing it operates Trust Inc.
ICA Group recently unveiled the My Gloss system. The new sys- tem was conceived to ful;ll the increasingly stringent require- ments of the furniture sector, which is based on the need to
achieve high-quality gloss coatings using cycles that have low levels
of environmental impact. The ;nal lacquered gloss effects of the
My Gloss system can be obtained both with colored basecoats and
with transparent gloss topcoats, and even directly with pigmented
gloss topcoats. Speci;cally, the My Gloss system is composed of
versatile products for the preparation of the base surface such as
primers, ;llers and UV intermediates with 100 percent solid residue.
Alongside these, there are water-based epoxy base coats. ICA said
the My Gloss system made it possible to reduce VOCs released into
the atmosphere during application by more than 90 percent.
PUBLIC COMPANY
YEAR ESTABLISHED: 1940
REVENUE: $114 million
MARKETS SERVED
• Onshore, Marine and Automotive
coatings • Decorative coatings
KEY EXECUTIVES
Takeshi Tanaka, president and chairman;
Nobuyuki Goto, managing director; Tatsuo
Nishi, managing director and general
manager of administration division.
Asahipen
Osaka, Japan
www.asahipen.jp78
PRIVATE COMPANY
YEAR ESTABLISHED: 1971
REVENUE: $117 million
MARKETS SERVED
• Industrial wood coatings
KEY EXECUTIVES
Alessandro Bascelli, export manager;
Lorenzo Lavarini, area manager; Federico
Bastianelli, area manager; Sandro
Paniccia, marketing director; Pierro and
Fabio Paniccia, technical directors.
ICA Group
Civitanova Marche,
Italy
www.icaspa.com