Axalta Coating Systems is a global supplier of coatings to the transportation and industrial sectors. The company posted sales of $4.36 billion for 2014. Transportation Coatings
(light vehicle OEM and commercial vehicles) comprised $1.78 billion of sales and Performance Coatings (industrial and refinish)
comprised $2.59 billion. The company currently employs approximately 12,600 people and has 12 locations in Asia-Pacific, nine in
Europe, Middle East and Africa, seven locations in North America
and seven locations in Latin America (including Mexico) – producing liquid or powder coatings.
The year 2014 saw a number of milestones for Axalta. “None
stands out more than our IPO on November 12,” said Michael
Cash, SVP and president, Industrial Coatings. “Our decision to go
public reflected our confidence in our business, our customers’ com-
mitment to our products and services, and the technology that will
serve us in the future. A key strategy in response to our customer
commitment was a series of investments made in 2014 that would
position us to serve our customers in the years to come. In China,
we broke ground to expand capacity to produce waterborne paint.
The expanding footprint of OEMs in southern and western China
coupled with regulations that require new manufacturing plants to
use waterborne coatings created a clear opportunity to enhance our
ability to meet anticipated customer demand. In Germany, we began
construction to increase waterborne coatings for both OEM and
refinish customers across the region. We continued our expansion
plans at our operations center in Guarulhos, Brazil. Construction
began in Mexico to expand capacity to produce resins for transpor-
tation coatings.”
Success Story
By Michael Cash, Senior Vice President and President, Industrial Coatings
Axalta is setting the pace for the major
trends in the coatings industry from the development of formulations designed to meet
specifications demanded by the newest light
weight composite vehicle substrates to low-VOC and waterborne coatings designed to
meet, and exceed, the latest environmental
regulations. In addition to meeting the challenges of the vehicle coatings markets, the
end-markets served by Axalta’s industrial
coatings present exciting opportunities for a
number of our brands.
Increasingly, to meet growing demand,
industrial products are being developed on a
global R&D basis even if production occurs at
a local level. In 2014, Axalta took significant
steps to reposition our portfolio for growth
with two key strategic directions in order to
position ourselves much more closely to our
customers and match their global footprint.
First, we leveraged brands that were well
established in one region and launched them
on a global scale. To meet market growth in
the global architectural arena, we began the
roll out of the Alesta Global Color Collection
on a truly global scale, and we expanded the
reach of Abcite thermosetting coatings with
a product launch in China. The demand for
electrical insulation products also is expected
to see growth to support both the demand
for large scale power generating equipment
and the increased use of batteries in hybrid
and all electric vehicles. We introduced Vol-
tatex electrical insulation products in China.
Second, and to complement the global-
ization of existing brands, we repositioned
and added products to some of our existing
franchises. We introduced AquaEC as the
new name for our existing portfolio of anodic
and cathodic electrocoat products. We also
added Alesta ZeroZinc to our family of Alesta
powder coatings as a product with a reduced
environmental footprint. We introduced a
next generation C5 electrical steel varnish -
Voltatex 1250V. We also launched Voltatex
1262 for special applications in large hydro
and turbo generators where no formaldehyde
degassing is desired.
Meeting global customer demand and
trends will always be one of the driving strat-
egies at Axalta and enable us to ensure that
we are delivering on our promise to our cus-
tomers. Our goal is to provide the most in-
novative coating solutions and work closely
with our customers to provide consistent and
top-quality service in every part of the world.
Our efforts in 2014 have positioned us well
to meet our customers’ growing requirements
and growing demand around the world in the
years ahead.
07Axalta Coating Systems Philadelphia, PA/USA www.axaltacoatingsystems.com
PUBLICLY HELD
YEAR ESTABLISHED: 2013
REVENUE: $4.36 billion s (2013: $4.3 billion)
MARKETS SERVED
• Automotive OEM • Collision repair • Industrial Coatings
• Commercial Transportation
KEY EXECUTIVES
Charles. W. Shaver, chairman and CEO; Robert Bryant,
EVP and chief financial officer; Nigel Budden, VP, North
America region; Michael Cash, SVP and president,
Industrial Coatings; Jorge Cossio, president, Latin
America region; Michael F. Finn, SVP and general
counsel; Otmar Hauck, COO, Europe, Middle East and
Africa region; Martin Horneck, SVP and chief procurement
and logistics officer; Peter Hurd, SVP, operations and
supply chain; Luke Lu, VP and president, China; Steven
Markevich, SVP and president, OEM Coatings; Joseph F.
McDougall, SVP and chief human resources officer; Rajeev
S. Rao, VP, strategy and business development; Sobers
Sethi, VP, South and East Asia region; Barry S. Snyder, SVP
and CTO; Aaron D. Weis, VP and CIO.
