from, where it’s going and how all popular colors - old and new
- work together. Dunn-Edwards used color software to digitally
analyze the color space and create a comprehensive palette of
the new classic colors.
All 158 trending colors will be integrated seamlessly
into the new Perfect Palette display, color library, color
album, fandeck and designer travel kit for easy selection
on-the-go. To support the launch of the new collection,
Dunn-Edwards will introduce a new array of digital tools,
including InstaColor, a new mobile app, and ColorView, a
color rendering tool that allows you to upload a picture of
a room and paint it virtually. Professionals can download
color swatches into an expanded range of programs, including Adobe Illustrator, REVIT and Sketch-Up. And, for the
first time ever, with Color-Ark Home consumers will have
the opportunity to store their color purchases in an online
database for future reference.
AkzoNobel, McLaren Sign Extension
Agreement
AkzoNobel has signed an extension to its agreement with
McLaren Automotive which will see the company continue
to provide high performance coatings, working as a technical
partner.
The two parties – who first began the collaboration five years
ago – will continue to work together to develop and create the
colors for the range of McLaren models in the Super Series
and Ultimate Series of road cars, as well as the newly launched
Sports Series.
Commenting on the announcement, Conrad Keijzer,
AkzoNobel’s Executive Committee member responsible for
Performance Coatings, said: “We are delighted to extend
our technical partnership with McLaren Automotive. Both
companies share a passion and commitment to customer
service and innovation and we are looking forward to see-
ing the results of our collaboration on the latest series of
McLaren cars.”
Added Mike Flewitt, chief executive officer of McLaren
Automotive: “At McLaren, we pride ourselves on the high-
est levels of quality at every step during the production of
each of our groundbreaking models. We have a close rela-
tionship with each of our technical partners and suppliers
to ensure every component is optimized. The relationship
with AkzoNobel is key to presenting every car at its best,
working together to produce a range of striking colors that
showcase the models in the best possible way, but that are
also true to the brand.
“The relationship with AkzoNobel is a very strong fit with
McLaren Automotive, with both companies pushing the bound-
aries of what is possible, and with a shared pursuit of perfection.
Every car produced by McLaren is painted by hand to ensure
that the quality and finish is of the exacting standards our cus-
tomers have come to expect.”
AkzoNobel also recently extended a supplier partnership
with McLaren Racing, which first began in 2008.
