Coatings World - July 2015

with great products and great
support. Scott and his staff have
taken advantage of our Green
Belt Training program, applied
lean processes and earned the respect
of Toyota’s management. We are very
pleased to congratulate the dealership.”
For more information about PPG
products and the MVP program, call
800-647-6050 or visit www.ppgrefinish.
com.

Axalta Wins Green Repair
Innovative Product Award
in China

Axalta Coating Systems has won the Green Repair Innovative Product Award from one of China’s leading automotive publications, Auto Maintenance & Repair Magazine, recognizing Axalta’s Cromax Pro waterborne refinish products for their selection of sustainable coatings solutions for the automotive refinish industry.

Auto Maintenance & Repair Magazine

is published by the China Automotive Maintenance and Repair Trades Association (CAMRA), an industry association with over 500 corporate and individual members that include body shops, repair workshops, and R&D and automotive testing institutes. CAMRA sponsored the award.

The award evaluation, initiated in October 2014, took place over a six-month period in a process that involved preliminary screening of entries, expert evaluations, and an open voting through the magazine’s website. Over 300,000 votes were cast during the voting period.

“Receiving this award means receiv-
ing recognition from the automotive
maintenance and repair trade commu-
nity for our advanced waterborne tech-
nology, Cromax Pro,” said Luke Lu, vice
president of Axalta and President of its
business in China. “Cromax Pro, our lat-
est generation waterborne technology, is
engineered for sustainability and produc-
tivity. This recognition, from those who
use our products every day, is a reward-
ing recognition of our technology and
will motivate us to continue to develop
ever more innovative products for our
customers.”
Axalta’s waterborne coating products,
including Cromax Pro, were developed to
meet a number of environmental require-
ments, such as EU’s VOC Regulation
2004/42/EC and GB 24409-2009 to
which China adheres, the goals of which
are to reduce emissions of VOCs. Cromax
Pro helps meet sustainability goals as well
by bringing additional productivity to re-
finish customers. Its reliable performance
combined with easy and fast drying ap-
plication offer savings through lower
paint consumption with shorter process
times and lower energy demands.

New AkzoNobel Product
Aims to ‘Revolutionize’
Color Matching in Vehicle
Refinishes Market

AkzoNobel has launched a digital system which allows bodyshops to precisely measure and match the existing color on any area of a vehicle.

The advanced system consists of two
key elements: Automatchic Vision – the
latest generation of AkzoNobel’s hand-
held device that digitally analyzes color;
and Automatchic Smart Search – color
retrieval software that provides the opti-
mum matching color formula.

The system is also intuitive and easy to operate, so that only minimal training is needed to achieve accurate measurements quickly. Color readings obtained using Automatchic Vision easily translated into the best matching color formula by the Smart Search software.

Dunn-Edwards Identifies
‘New Classics’ in Paint
Color

After studying hundreds of modern architecture and current trends in color design, Dunn-Edwards culled 158 hues to be added to its new Then, Now and Forever paint palette. This new collection provides designers, architects and consumers a well-researched selection of colors cemented in today’s design trends.

To identify the true modern-day paint classics, Dunn-Edwards called upon Mark Woodman, color expert on several international color forecasting panels and the past president of the Color Marketing Group. Woodman and Dunn-Edwards took a unique approach in selecting the new classics by examining popular colors of the past and trendy colors today.

“We knew that just putting out colors saying, ‘Here’s something new,’ isn’t enough...it doesn’t resonate with consumers and with people who just really love color design,” said Mark Woodman.